4 and 1/2 Signs of a Healthy Content Marketing Strategy

It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the […]

Stop, Collaborate and Listen: 6 Tips for Better Collaboration

Here at Oneupweb, we have many different types of people, each with their own set of skills. Our clients benefit from our daily strategy collaborations because that is when the magic truly happens. Let’s explain why. How many times in life have you decided to take a step back from a problem that you were […]

The Blurred Lines of Paid, Owned and Earned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “owned” and “earned.” Traditionally, they stand for the different types of media and break down like this: Paid: buying a 30-second Super Bowl spot Owned: your company’s website, blog and social media accounts Earned: getting free coverage in AdWeek But today the lines […]

Free White Papers – Get Your Free Inbound Marketing White Papers!

Every company needs to check-in from time to time to make sure that all marketing efforts are aligned with the key objectives and goals of the business. If something is out-of-whack, you need to figure out where the leak is, or where the process is broken. Inbound leads are essential for every business but having […]

Working with a Digital Marketing Agency: Monkey Grass, Nascent Tums Commercials & Other Delights

Chinese, Anyone? When you set out to work with a digital marketing agency, how do you know what you’re getting? You may be familiar with the ins and outs of SEO or PPC, or it might feel a bit like ordering takeout from a Chinese restaurant: menu items are described as simply “Buddhist delight” or […]

Content is Dead – Until it is Found

The digital space is always exciting and always moving at warp speed. For me, that means constant engagement, constant connectivity. It is unbelievably overwhelming, yet utterly satisfying. What is content marketing, exactly? It is the melding of art and science, commerce and content, strategy and optimization. Content marketing is an all-encompassing puzzle, where each piece […]

Our Creds – We’re Certified and We Know It

Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business. […]

Must Spend by Years End – 3 Strategies for Spending Budget & Proving ROI by New Year’s

Heading into the 4th Quarter, it’s not uncommon for a Marketing Department to be facing down surplus budget. Even with extensive, and careful planning the year before, a lot of things can happen in 12 months. Making it more complicated are the teams who have final budgets influenced by what they did (or did not) […]