The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

Magento and Woocommerce are incredibly robust software platforms for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration interfaces. Both can be extended to support all sorts of custom applications. So if you’re at […]

2016 Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised its mid-September and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. Over the past couple of weeks we’ve been talking a lot of about […]

4 Simple Ways to Increase Average Order Value

Recently, a prospective e-commerce client asked us for advice on how to go about increasing their average order value. It’s a great question, and with 2015 holiday season planning quickly getting underway, it’s something every Internet retailer should be thinking seriously about. So how do you do it? Here are four simple ideas to get […]

4 Lessons Nonprofits Can Learn From E-Commerce Holiday Planning

It’s no secret the holiday season is an incredibly important time for online retailers. For example, 2013 sales on Cyber Monday topped $2B, and all signs indicate that this number will grow in 2014. It’s also no secret the holiday season is incredibly important for nonprofits. Frankly, nonprofit organizations know the last two calendar days […]

E-Commerce on Facebook: Fool’s Gold or Goldmine?

Let’s call out the Facebook e-commerce elephant in the room; people are not spending time on Facebook to shop for your products. I know, I know, your ads are awesome. Your copywriter used to write for Spin magazine and Oprah. Your landing pages have one call to action, and it’s absolutely compelling. But the reality […]