Google Search Appliance Is Going Away, What Should You Do?

Google Search Appliance (GSA) was Google’s first physical hardware product, with a history dating all the way back to 2002. It’s actually a whole computer that sits on a company’s network and indexes the data fed into it for easier search retrieval. Have you ever thought, “Boy, I wish I could google for the stuff […]

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

Creativity + Data: Building Your Content Strategy

This post is the first of four in the series “Creativity + Data: Building Your Content Strategy.” Over the next three posts, we’ll focus on best practices, tips, tricks, and tools for using data to inform the creative nature of your content. To see your blog posts perform well, the reasoning behind your editorial calendar […]

Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

Optimizing Images for Search

We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop […]

Google Hacks

Google, whether we like it or not, is an integral part of our everyday lives. Gmail, Google Calendar, Google Hangouts, Google Reminders, Google Translate, Google Docs!  These are all words that are commonly used in our 2016 vocabulary. We wanted to explore some other features of Google so we rounded up some handy “Google hacks” […]

New Google AdWords Feature Rolling Out Soon

Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers.  Google has yet to confirm the exact date but we’d anticipate […]

What’s happened with Google Ads?

SERP Evolution: AdWords Gets Rid of Sidebar Ads & Makes Room for 4 at the Top The SERP (Search Engine Results Page) is constantly evolving, so it’s no big surprise to see the latest update to the AdWords PPC format.  It appears that Google has changed the layout of the their Pay-Per-Click ads, getting rid […]

Oneupweb Sneak Peak: Two SEOs and a Microphone

Here is your sneak peek at our upcoming series: Two SEOs and a Microphone. In the coming weeks, we’ll feature segments of two of our SEOs talking shop, followed by a blog post: Keyword Rankings Reports?? Are you still basing the effectiveness of your search engine optimization strategy solely on keyword rankings? If so, you […]

Google Event Success

After all the excitement surrounding the Google event last night, it was here and gone in the blink of an eye. But with over 50 in attendance, what a success it was! Google approached us a couple months ago to co-host an event with them called “Let’s Put Traverse City on the Map.” The goal […]