Local SEO Marketing Services

Meet your customers where they are – literally. Local SEO connects brick-and-mortar, mobile and service-area businesses with qualified prospects right around the corner. Investing in your local search strategy introduces your business to consumers when they’re nearly ready to make a purchasing decision.

Oneupweb specializes in developing and executing local SEO strategies for franchises. We don’t use the one-size-fits-all, mostly automated solutions that many agencies apply. Instead, we give locations individualized attention and develop strategies that make sense for their local market.

What Is Local SEO?

Local search engine optimization (SEO) is the process of utilizing location-specific keywords, unique content and technical website improvements to show your business to customers within a service area. Organic website sessions generated by local pages tend to be more engaged and drive higher conversion rates than other types of content groups.

Did you know…?

  • 46% of all Google searches are local searches.
  • 80% of local searches on mobile devices result in a conversion.
  • 72% of consumers who perform a local search visited a business within five miles of their location.
  • 28% of local searches lead to a purchase within 24 hours.
  • 90% of local searches lead to a purchase within a week.
  • 97% of people find out more about a local business using the internet. Your customers are searching for you online; let us help them find you.
  • 60% of searchers will disregard a business they can’t find online.
  • Users will pay up to 22% more for a local service if the provider has a good online reputation.

Our Local SEO Services for Small Businesses

The heart of Oneupweb’s local SEO services consist of generating, optimizing and managing your location-based, SEO-rich digital assets. From your website to local listings and directories, we execute strategies that increase impressions and conversions within your community.

Strategies are tailored to each location’s needs.

  • Geo-specific keyword research
  • Local listings optimization and management
  • Ongoing rankings analysis
  • Competitor analysis
  • Schema markup
  • On-page optimizations
  • Keyword-rich content expansion
  • Reporting and analysis

Local SEO for Franchises: Our Philosophy

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At Oneupweb, we approach local page optimizations and new page creation with the same eye for detail as we do for national content. We don’t just pick a keyword and sprinkle it into the page copy – we perform robust local keyword research to make sure each page targets a mix of short- and long-tail keywords.

When we write or optimize content, we write for people first. (After all, that’s what Google says to do.) The page will be informative and organized, follow SEO best practices, embody the brand’s voice and tone, and help users understand why your company offers the best solution to their problem. Then, we make sure all on-page elements are optimized for local search intent and SEO success.

Our Ticketing System

Are you frustrated trying to understand what’s going on with your marketing efforts? Wish you could get honest, straightforward advice from a digital marketing pro?

At Oneupweb, our local SEO clients have access to our entire team of marketing professionals. Just submit your question, and one of our experts will get right back to you with an answer, advice, best practices – whatever you need to move forward with confidence.

What You’ll Get with Oneupweb

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We’ve successfully implemented and reported on local web pages and local listing SEO projects for many types of businesses.

Our team will provide you with a personalized strategy that blends your goals with opportunities we discover through research about your industry, markets, competitors and historical marketing data.

Count on our SEO experts to present solutions that will make a lasting impact on how your brand is represented in your community.

Tap into our team of motivated marketers to get your project started.

Local SEO FAQs

We’re a vertically integrated digital marketing agency with a proven track record. Our decades of experience and multi-talented teams have helped us accumulate a wealth of knowledge. Our local SEO experts aren’t just SEOs – they’re copywriters and digital strategists who care about their art and know how to make a good impression on any audience. There will be no throwing keywords at a page and hoping they stick!

Local search is a crucial source of brand awareness and leads for any business that serves a specific area or city. Capturing and maintaining a competitive position on the search engine results pages (SERP) exposes your brand to high-quality impressions and improves the chances of bringing in new clients and customers.

The organizations that benefit most from local search optimization are those that fit any of these descriptions:
  • They operate in or sell to a defined area (e.g., neighborhood, city or region).
  • They have one or more brick-and-mortar locations (e.g., restaurant, store or healthcare office).
  • They compete with similar businesses within a designated area.
Google accounts for more than 100 factors to establish local SEO rank. Some of the most important factors are:
  • The completeness and quality of your Google Business Profile.
  • The quantity and average score of local reviews.
  • The relevancy of local keywords on your website, as it relates to searchers’ proximity.
  • The local experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) communicated through your content.
  • The quality and quantity of local links on, or leading to, your website.

There’s a lot more to it, and we’d love to dive deeper to support your business!