Is Your Site Ready for These SEO Trends?

2017 is a big year for digital – we’re pushing the boundaries in user experience, machine learning, and all sorts of other fun stuff (well, at least we think it’s fun). SEO as an industry has changed dramatically in the past few years – it’s now WAY more than simple keyword stuffing and optimized titles […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

Healthcare and Digital Marketing: The Context of Content 

Healthcare decision-making begins with a search online, and hospitals and healthcare organizations need prospective patients to find relevant content that the consumer feels was written for them. That type of relevancy and efficiency is what drives patients and prospective patients to convert. The age of consumer-driven healthcare is here, and healthcare organizations that succeed in […]