Are you currently running a Search Engine Optimization (SEO) campaign for your website?
If so, whether that campaign is run in-house or by an external vendor, you are likely familiar with some of the aspects that are a part of optimizing your site for the search engines. What you may not be familiar with, however, are all of the aspects necessary to achieve optimal search engine rankings.
And there are a lot of them.
Google’s algorithm uses hundreds of different signals to determine the relevancy of your site pages. Some of the factors that determine page relevancy are certainly more important than others. To consistently drive a significant level of qualified traffic to your site, however, it is important that your SEO campaign is comprehensive enough to not only gain substantial visibility, but to maintain that visibility over the long run.
So what is the complete SEO package?
First off, let me tell you what it’s not: It’s not simply stuffing the title and meta tags of a site with repetitive keywords that you want to position for; it’s not building inbound links by submitting a site to hundreds of low quality directories; it’s not purchasing a domain name simply for ranking purposes; it’s not exchanging links with anyone willing to do so; it’s not stuffing the footer of a site with numerous links of varied anchor text pointing to the same page; it’s not taking part in a link building campaign that results in hundreds of irrelevant links from affiliate sites.
A complete SEO package is not implementing ill-advised tactics that may result in a temporary spike in site positioning and traffic, only to have everything soon come tumbling down. These types of tactics are often utilized as they are generally much easier and less time consuming to implement than a sound SEO strategy that’s going to result in long-term success.
Okay, well, what is it then?
When I say complete SEO package, I am referring to a campaign that integrates each of the elements necessary to both gain and sustain optimal search engine presence. Because there are so many factors considered when Google and the other engines apply site relevancy, it’s going to take a lot of work to get to where you want to be. It’s also going to involve a strategy that considers your specific goals and website, not a cookie-cutter approach used for every other client website.
Probably the most important thing to keep in mind regarding a complete SEO package is that it’s an ongoing process. Online competition is fierce, and it’s only getting stronger. For your site to outrank your competitors and consistently build on your current search engine presence, your approach must be evolving, and it must be relentless.