The Power of Podcasting

It’s fair to say that Podcasting (gasp! maybe we shouldn’t use that word anymore), ahem – audiocasting – is in its infancy right now. Certainly not breaking any ground with that revelation, I know.

As with most new media, businesses are scrambling to figure out how to use it. And many are left scratching their heads.

The beauty of the new electronic media though, is that you can grow, evolve, and change quickly. Clearly these are pioneering days, even as the format is maturing with independent casters and fans; it’s only the earliest of days for business application.

Right now, the game is timing. The spoils will go to the companies willing to enter the fray and make something happen. It may not be perfect with the first show, but then, rare is the show – in any format – that is flawless at the beginning.

In mere months, what will be remembered about businesses audiocasting, won’t be the content of the first show, it will be the company who got there first and is leading the charge. The biggest names in any field are often the biggest because they’ve been there the longest. Same rules here.

If there is still some question about the value people are seeing in audiocasting, ask Podshow what they think, now that they’ve been infused with another $15 million in investment funding.