The Right Tool for the Job

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Welcome to Friday and the next episode of StraightUpSearch the Podcast!

Tim’s guests this week are Drew and Leah, who are here to discuss the economic benefits of outsourcing your search engine marketing efforts to a preferred vendor, specifically during a downturn in the economy.

Our conversation this week stems from Drew’s recent blog post, SEM Agencies to the Recession Rescue!, which was our most popular post last week.

Enjoy the show and we’ll be back next week.

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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