Wikipedia. It’s that elephant in the living room. Actually, it’s more like that elephant perched at the top of the SERPs for just about any topic under the sun. The bane of existence for many an SEO, Wikipedia doesn’t just take the number one spot, it digs a moat around that spot, too.
And it’s not likely to change soon.
So what are you going to do about it? The way I see it, you have two choices: sit and grump about it, or join them. Here, then, are three ways to use Wikipedia to help you or your clients gain some visibility.
1ne :: Create You Own Wikipedia Entry
Yes, I know. Seems very obvious. Still, some people use Wikipedia much like a search engine. And with the Wikiasari project still sort of floating in the ether, it’s entirely possible that a well-crafted, objective company bio that manages to wiggle in a good keyword or two, will show up for the Wikirati. Be aware, however, that other users can edit this profile, so keeping it as objective as possible is key.
2wo :: Flash Your Expertise
On many topics, Wikipedia is begging for you to be involved by requesting editing or additional content from an expert on the subject. If you have clients involved in specialized fields, leverage that expertise into a Wikipedia entry and cite the client name and website in the notes. Sure, Wikipedia uses a “nofollow” for links, but users who get the answers they want may follow the link back to the experts page for additional and related information.
3hree :: Have a Peek at the Answers
Do a search on Answers.com for just about anything and you’ll find an exact reprint of the Wikipedia entry on that same topic. Why should you care? Because, while Wikipedia uses the “nofollow”, Answers.com does not. And with lots of link juice flowing through the pages at Answers.com, you are likely to get a good amount spilled on your website if you are mentioned in a Wikipedia entry.
It’s Worth Repeating
The Wikirati are notorious for sniffing out even the slightest hint of spam. And sometimes, they don’t just report it or take it down. Sometimes, they find as much dirt on the offending company as possible and put it all up there. Companies who go back to try removing it often get called out, exposing less-than-flattering details even more. So, I reiterate, be objective. Aim to inform, not to sell. If you do the informing part correctly, the selling part should take care of itself.