Twitter Experiences the Oprah Effect

Posted on in Blog

Behold the power of Oprah (as if you didn’t already know she is a force of nature).

Research firm Hitwise has released data showing a dramatic spike in traffic to Twitter, following Oprah’s very first tweet during her show last Friday, April 17th.

Heather Hopkins, Senior Online Analyst at Hitwise US, points out the following:

* Share of US Internet visits to Twitter increased 24% on Friday, April 17
* Visits to Twitter were up 43%, compared to the previous Friday
* On April 17, 37% of visits to Twitter were new visitors

More stats are available on Heather’s blog post.

Currently, Oprah’s Twitter account has 519,645 followers. Not bad for a week’s worth.

Hopefully Oprah will keep the Twitter communication line open and updated frequently.

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