Basically, when users aren’t on Facebook, they can still stay informed with what your company is up to, even if they aren’t logged into the social network. For example, one of my favorite bands of all time, Kings of Leon, added the feature to their homepage. Now, when I go to their site, if didn’t know it before, I now know they are on Facebook, I can see what updates they’ve posted to their Facebook page, and could add them as a fan.
“We hope this will make it even easier to stay up-to-date with all the people and things that you are interested in.”
Have you or your company added the Facebook Fan Box to your website? If so, leave us a comment and tell us what you think.