Try Motion Graphics Video to Make Your Message Move

Posted on in Blog, Video

Over 400 hours of video is uploaded to YouTube in a single minute. With all the competition out there, how do you make sure viewers see and are engaged with your business’s video? Incorporating motion graphics in your video marketing is a way to help your content stand out from the crowd.

What Is Motion Graphics?

Motion graphics is incorporating pieces of animation or other digital footage into a plain video. Examples include adding an explosion or having text slide onto the screen.

When you commit to using motion graphics in your video marketing strategy, you’re opening up tons of new video marketing ideas because the limits of traditional video are removed. Essentially, motion graphics is to video as photo editing software is to photography.

If you don’t have an internal video team, there are online tutorials and free templates to create your own motion graphics for videos. Or you can enlist the help of a professional video marketing team with plenty of experience in creative motion graphics.  

The ROI of Motion Graphics Video

Diverse media on your website, emails, YouTube channel, social media accounts and other marketing channels helps increase your business’s visibility and website conversions. In fact, introducing a motion graphics video strategy can boost a business’s revenue by nearly 50% and work wonders for brand awareness.

Multimedia such as motion graphics is favored in organic search algorithms like Google’s and YouTube’s. Thus, visually appealing content tends to attract more website traffic and longer sessions, which sends excellent engagement signals back to those same algorithms. It’s a positive feedback loop!

Video Marketing Ideas for Motion Graphics Videos

If you want to get started using motion graphics in your video marketing, here are some ideas:

  • Start using motion graphics to spice up text transitions in your videos.
  • Give your logo a boost by animating it on the screen.
  • Incorporate illustrations or other media to tell a complete story.
  • Think about how motion graphics can explain something, showcase a product, or elicit emotion.

When you’re ready to pull out all the stops for your video marketing strategy, Oneupweb is ready to provide fresh ideas and excellent video work. Give us a call at 231-922-9977 or reach out to see what our fantastic video team can create for you.

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Amanda Olsen, SEO & Content Marketing Project Manager I currently live in Midland, MI but I grew up in Muskegon—only a ten-minute drive from the lake. I have a Master of Arts in English Language & Literature/Creative Writing from Central Michigan University and also spent those graduate school years teaching ENG 101 to freshmen. Aside...

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