As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast television is playing defense against online and on-demand services, the emotional impact of video knows no boundaries.
That’s especially important IN A WORLD… where integration of online and offline channels is the rule, not the exception. Sometimes, as in the case of Chrysler’s Dylan commercial, opportunities for integrated marketing are rather obvious (Chrysler highlights the spot prominently on its website). Other opportunities are less obvious but still relatively easy to implement. One of those opportunities for brands is leveraging the power of video in promoting infographics.
Here are 3 reasons why your brand should be accompanying every infographic with a unique video:
Differentiation – According to Hubspot, search volume for infographics on Google increased 800% in the last two years, and infographic production is increasing at an estimated 1% every day. Infographics are popular and they work, but given that kind of growth, brands must differentiate their infographics in order to meet users’ increasingly demanding expectations. Pairing an infographic with a short, compelling video is a great way to give your brand the edge.
Social Sharing – Infographics and video content are highly shareable. By creating a short video for every infographic, you can maximize your content’s reach, increase links to your website, and build brand awareness.
Search Visibility – Increasing organic search visibility is an important objective of any successful content marketing strategy. Including a short animated or even live-action video with your infographic is a great way to improve your visibility. This is especially true as search engines focus on infographics’ relevance for users.
Want to get started? Check out this video Oneupweb created to accompany our recent infographic, “Responsive Web Design: Life After Desktop” (also included below):