Web 2.0… is it real?

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Yesterday morning, I was doing my usual morning surf of popurls, trying to keep up with the buzz on the web, when I landed on a page and saw an ad that caught my eye. “Purchase Web 2.0 here.”

Wait, what?

It was a marketing firm’s ad… did they say Purchase web 2.0?

With the buzz these days about web 2.0, I guess it’s easy to get a bit confused, especially if you’re not a techie, but I was still surprised to hear someone claim that you could physically purchase it.

The thing is, web 2.0 isn’t anything concrete&hellip it’s more of an ideology.

As a designer, when I think of what web 2.0 means, I think minimalistic design, jelly buttons, rounded corners and everyday computer geeks that have made it big by democratizing the web. (I heart Kevin Rose…). Technically, it’s a blend of a democratic web, Ajax and usability. For my non–programmer people out there, Ajax is not an actual language, but a grouping of technologies used together. It’s JavaScript and XML with CSS, XHTML and DOM scripting.

My personal favorite portion of web 2.0 is the bringing of democracy to the web. For example on digg, users have the ability say what’s important by “digging” an article if they like it. An article doesn’t need to go through a plethora of editors to make the front page, techies (and now non–techies) of all ages get to vote on what’s worthwhile right now.

So, what is web 2.0 really? It’s just a clever acceptance of the web, and a bit of a marketing scheme.

So don’t be swept away with web 2.0. Do what works and what has always worked. And if you’re any respectable web designer, you should already have most of the practices in place.

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Name: Dan Shepler Position: Digital Marketing Project Manager What’s your average day like at Oneupweb? My day starts with a daily read, which consists of reading marketing articles and materials from credible sources in order stay up-to-date on marketing trends. After that, there is typically a team meeting before the work starts. On any given...

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