Webinar Today: Content Marketing & B2B Lead Generation
Posted on in Blog
The journey of the B2B buyer in changing. To drive qualified leads online, you must have a content marketing strategy.
Join us today at 12:30 pm EST for a 60-minute webinar presented by Oneupweb, Content Marketing & B2B Lead Generation. Oneupweb’s Corporate Communications Specialist, Christopher Carol, and Account Planner, Dan Treul, will talk specifically about leveraging content marketing to improve B2B lead generation efforts, covering:
- Content Marketing’s Connection to Inbound Marketing and Lead Generation
- Trends in the B2B Buyer Process and the Increased Need for Personalized Content
- What B2Bs Need to Start or Improve Their Content Marketing Efforts
- How Content Marketing Can Improve Lead Quality
- Scenarios and Examples of How Content Marketing Has Improved B2B Lead Generation
This is a LIVE webinar and questions will be encouraged. Register now!
We hope to see you there today, Friday, March 14th at 12:30pm EST.