Danny Sullivan has a nice write up about SEO Secrets over at the Search Engine Watch Blog.
Probably one of the most important elements of a search marketing campaign is the time involved. For agencies, this is one of the key considerations when debating about whether to outsource. Regardless of whether or not a campaign attacks like the tortoise or the hare, there is an investment of time and manpower to keep a campaign running well.
Sometimes finding a partner to run the race for you is the best way to keep your team fresh.