Wide Right!

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Last week I was wondering about how well all the Super Bowl advertisers would do moving their high price TV ads into an integrated search marketing campaign. According to Reprise Media, they didn’t do all that well.

No great surprise. In looking for a silver lining though, it’s great that this is being talked about. It probably bodes well for the future. More and more of the mid-size companies that take a gamble on something like the Super Bowl are going to understand the value of a mixed campaign like this. I’m hoping that big companies actually lead the way with this sort of strategy, since they have the resources to make this really work well, but I wonder if they are willing to change so quickly.

Time will tell and marketers have another year to get ready for Super Bowl XL.

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Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother...

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