WPP Embraces Search Marketing in a Big Way

Ad Agency WPP has announced they are launching a new division devoted to search marketing.

We’d just like to say congrats and welcome. Granted, they’ve been working with search in one form or another, but it’s very encouraging to see them take on search to this degree.

Hopefully, this, along with the flurry of acquisitions we saw late last year, signals a real step in the maturity and validity of search marketing.

Cheers!