YouTube Sponsored Videos – An Easier Path to Fame?

So perhaps you’ve dreamt of one day becoming famous. (Admit it, you have!) Well, good news! While the emerging technology of the 21st century is making it easier and easier, so is YouTube.

Take Adam Bahner, aka: Tay Zonday, for example. Does the song “Chocolate Rain” ring a bell? He went from being an average grad-student with a baritone voice to being “a People’s Voice Award-Nominated, YouTube Award-Winning, Webby Award-Winning singer-songwriter with more than 50 million video views on YouTube.”

It may have been luck for Tay, but now, YouTube has announced a new opportunity for people to promote their videos online through a bidding process called YouTube Sponsored Videos.

The program allows people to connect interested audience members directly to their content, putting them above the competition through the use of keywords. You simply write a quick blurb, referred to as “promotion text” by YouTube, on why people should choose to watch your video, and then you pick the keywords that you want to generate your video.

For example, if you have video footage of your dog doing cartwheels that you feel the world needs to see, the keywords you may want to choose would be “dog”, “tricks”, or if you really want to get specific, “canine cartwheels”.

Lastly, the advertiser must choose a daily budget. It can be as low as a few pennies per view, or as high as you would like it to go. Just remember, the higher you pay per view, the closer to the top your video will be when someone types in the keywords you chose to promote your video. Additionally, you only have to pay when someone actually clicks on your video to watch it!

So while the road to fame may not be free, you can set your budget at something that’s affordable for you! Best of luck, future walk-o’-famers!