Join Our Team as a Senior Paid Media Project Manager!
Are you a seasoned digital marketing professional with a passion for orchestrating captivating paid media campaigns? Do you thrive in a dynamic environment where innovation is encouraged and excellence is the norm?
If so, we invite you to consider the exciting opportunity to join our team as a Senior Paid Media Project Manager.
The Senior Paid Media Project Manager is responsible for leading and executing paid media campaigns for our clients, ensuring the delivery of high-quality results within defined timelines and budgets. You will collaborate closely with cross-functional teams, including account managers, creative teams, data analysts and external vendors to develop and implement comprehensive paid media strategies that align with client objectives.
Your expertise in paid media platforms, project management, and digital advertising trends will be instrumental in optimizing campaign performance and driving client satisfaction.
Supervisory Responsibilities: None
- Lead the planning, development, and execution of paid media campaigns across various digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display advertising.
- Collaborate with account managers and clients to understand campaign objectives, target audience, key performance indicators (KPIs), and budget allocations.
- Conduct thorough research and analysis to identify relevant keywords, audiences and targeting strategies for campaign optimization.
- Develop comprehensive media plans, including campaign timelines, budgets and performance projections.
- Coordinate with internal and external stakeholders to ensure seamless campaign execution, including creative development, landing page optimization and ad trafficking.
- Monitor campaign performance, analyzing data and metrics to identify areas of improvement and implement optimization strategies accordingly.
- Regularly report on campaign performance to clients, providing actionable insights and recommendations for ongoing optimization.
- Stay up to date with industry trends, best practices and emerging technologies in paid media advertising and provide guidance to the team to adapt strategies accordingly.
- Mentor and guide junior team members, fostering a collaborative and knowledge-sharing environment.
- Maintain strong relationships with key advertising platforms, vendors and technology providers to stay ahead of industry changes and leverage new opportunities.
- Helping clients monitor for click fraud and trademark infringement.
- Bachelor’s degree in marketing, advertising, business or a related field. A master’s degree is a plus.
- Minimum of 3 years of experience in paid media project management, preferably in a digital marketing agency or similar environment.
- Demonstrated expertise in managing paid media campaigns across paid media channels, platforms and advertising techniques, including but not limited to SEM, display advertising, social media advertising, video advertising and programmatic advertising.
- Strong understanding of digital advertising metrics, KPIs and campaign tracking methodologies.
- Proficient in using analytics tools and platforms to measure campaign performance and derive actionable insights.
- Excellent project management skills, with the ability to multitask, prioritize and meet tight deadlines in a fast-paced environment.
- Exceptional analytical and problem-solving skills, with the ability to think strategically and optimize campaigns based on data-driven insights.
- Strong communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders.
- Up-to-date knowledge of industry trends, best practices and emerging technologies in digital advertising and paid media.
- Experience in team leadership, mentorship and fostering a collaborative work environment.
- Proficiency in using project management tools and platforms to plan, track and manage project progress.
- Detail-oriented mindset, with a focus on accuracy, quality assurance and adherence to project requirements.
- Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities.
- Strong organizational skills, with the ability to coordinate resources, manage budgets and ensure successful project execution.
- Passion for digital marketing, paid media and staying updated with industry trends and emerging technologies.
- Ability to meet deadlines and write effective copy in a timely manner.
- Ability to work independently as well as in groups.
- Google Ads & Analytics Certification preferred, but not required.
- Full-time Exempt
- Hybrid (Some in-person work required)