Mad with Ads? We need a Paid Media Project Manager

You’re a copywriter who also understands how to analyze data. Not only can you write effective pay-per-click headlines and ad copy, but you can also use the data from industry-leading analytics technology to determine how well an ad is doing – and adjust headlines, promotions or targeting strategies when necessary. Plus, you’re comfortable consulting with decision-makers of businesses large and small. 

Did we mention that you’ll be working with a leading-edge digital marketing agency located in the heart of Traverse City? 

Responsibilities:

• Headline writing and copywriting within the length limitations of Google Ads, Microsoft Advertising, LinkedIn and Meta.
• Analyzing charts and information using Google Analytics
• Helping clients monitor for click fraud and trademark infringement
• Developing marketing strategies based on information supplied by clients, industry sources and colleagues

Requirements:

• Ability to meet deadlines and to write effective copy in a timely manner
• Excellent communication skills, both written and verbal
• Analytical, data-driven with a strong background in problem-solving strongly preferred
• Strong ability to think strategically on behalf of clients based on demographics, competition and industry on a monthly and quarterly basis
• Ability to work independently as well as in groups
• Strong time management skills and ability to multi-task
• Top-notch project management and presentation skills
• Google Ads & Analytics Certification preferred, but not required

Benefits:

• Competitive salary and benefits
• Excellent PTO package
• Summer Fridays (every other Friday off)
• Flexible remote and hybrid work options
• Celebrated diversity
• Resources for individual and community growth
• Extensive professional development
• Unparalleled “Michigan nice” company culture

We want to hear from you! Submit your resumé and cover letter to jobs@oneupweb.com.