Mad with Ads? We need a Paid Media Project Manager

Posted on in Careers

You’re a copywriter who also understands how to analyze data. Not only can you write effective pay-per-click headlines and ad copy, but you can also use the data from industry-leading analytics technology to determine how well an ad is doing – and adjust headlines, promotions or targeting strategies when necessary. Plus, you’re comfortable consulting with decision-makers of businesses large and small. 

Did we mention that you’ll be working with a leading-edge digital marketing agency located in the heart of Traverse City? 

Responsibilities:

  • Headline writing and copywriting within the length limitations of Google Ads, Microsoft Advertising, LinkedIn and Meta.
  • Analyzing charts and information using Google Analytics
  • Helping clients monitor for click fraud and trademark infringement
  • Developing marketing strategies based on information supplied by clients, industry sources and colleagues

Requirements:

  • Ability to meet deadlines and to write effective copy in a timely manner
  • Excellent communication skills, both written and verbal
  • Analytical, data-driven with a strong background in problem-solving strongly preferred
  • Strong ability to think strategically on behalf of clients based on demographics, competition and industry on a monthly and quarterly basis
  • Ability to work independently as well as in groups
  • Strong time management skills and ability to multi-task
  • Top-notch project management and presentation skills
  • Google Ads & Analytics Certification preferred, but not required

Benefits:

  • Competitive salary and benefits
  • Excellent PTO package
  • Summer Fridays (every other Friday off)
  • Flexible remote and hybrid work options
  • Celebrated diversity
  • Resources for individual and community growth
  • Extensive professional development
  • Unparalleled “Michigan nice” company culture

We want to hear from you! Submit your resumé and cover letter to jobs@oneupweb.com.

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