Now Hiring a Senior Social Media Manager

Posted on in Careers

Can you craft a smooth campaign stirring creativity with a dash of ROI? We’re looking for someone to fill a senior role, leading intoxicating social media strategies for the national brands we represent. Do you thirst for building an enthusiastic community, mixing a unique voice and story with insights and data to drive growth and sales?

Yes? How refreshing!

Job Responsibilities

  • Build clients’ big-picture strategy across Facebook, LinkedIn, Instagram, YouTube and more
  • Stay current on social media trends and changes
  • Develop effective and data-driven campaigns and promotions
  • Gain a deep understanding of each client’s offerings, voice and target audiences to develop a social media plan that will meet their goals
  • Increase clients’ brand awareness and drive traffic that boosts sales and earnings
  • Prepare and analyze reports on social media KPIs with the team and present findings to clients
  • Partner with other agency departments to deliver creative and data-driven social media campaigns, both paid and organic
  • Manage and mentor the social media marketing team – influence the influencers
  • Analyze competition and audience segments using social listening tools to help make social media decisions
  • Head up various projects simultaneously

Job Requirements

  • Bachelors’ degree or equivalent experience in marketing, business or related field
  • A strong knowledge of and passion for social media marketing
  • Experience managing ecommerce campaigns
  • Minimum of 5 years’ experience in social media marketing/community management
  • Experience building content calendars
  • Strong leadership, strategic thinking and relationship management skills
  • Resourceful and able to succeed with minimal guidance
  • High level of energy that carries through in engaging presentations
  • Ability to multitask and excel in a self-directed, fast-paced environment
  • Strong written and verbal communication skills
  • Proficiency in social media publishing, listening and measurement tools
  • Proficiency with tools such as Facebook Business Manager and Google Analytics
  • Experience with franchise or multi-location businesses and service brands a plus

This position offers a competitive salary and benefits and is an amazing opportunity for those who have a passion for our industry. We offer a rewarding and casual, yet professional, work environment in The Village at Grand Traverse Commons – Traverse City, Michigan. If interested, please submit your resumé and cover letter to and visit our website at to learn more about our agency and culture.

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