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Stop Hogging the Wheel. The Passenger View Can Be a Good One

Search is not going away. This is not a fad. Expect 55% growth for 2004. The reason search works? Customer control. One of the biggest hurdles to a successful search marketing strategy for many companies is language. All too often……

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It’s worth it. Worth every bit.

Recent numbers from TSN Media Intelligence/CMR shows that online advertising is up in 2004 by 25.8% from the same period last year. Similar stats are coming out from many sources has third quarter numbers are finalized. Online advertising/marketing is exploding……

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Click Fraud is Real. Are You Safe?

CNet recently ran an article on a lawsuit filed by Google against a suspected perpetrator of click fraud. Click fraud is a very real issue for pay-per-click advertisers. Too often, fraudulent clicks can destroy an online PPC campaign. It is……

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Quick Hitting Numbers

77% of Internet users use search engines (more than 117 million users) The so-called “big 4” search engines (Google, Yahoo, AOL, MSN) command 95% of the search market Think organic search might not be of real value? Consider the following……

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Blowing Out Low Prices!!

While there are those who’d have you believe otherwise, search marketing shouldn’t be shopped as a commodity purchase….

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What’s the Secret Recipe?

Danny Sullivan has a nice write up about SEO Secrets over at the Search Engine Watch Blog. Probably one of the most important elements of a search marketing campaign is the time involved. For agencies, this is one of the……

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An Agency Bill of Rights

Originally a Social Customer Manifesto, it’s also just a great way to do business, in any business….

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To Outsource, or Not to Outsource …

Indeed, that is the question While the topic of search marketing has become much more mainstream and almost every day there is more evidence of the importance of including search in an overall marketing strategy, the practice itself isn’t new…….

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Don’t Start Playing the Pipes Just Yet

If you never realized that brand was alive, do you have to go to the funeral now that it’s dead?…

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Strike While the Iron’s Hot

Internet marketing is quickly becoming a hot topic for PR professionals. Now is the time to move past talking point to provide real solutions for clients…

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Choose Wisely

The process of choosing a search marketing firm is one that still raises a lot of questions. There’s really not as much mystery as one might expect….

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Convert First

There’s no overstating how important it is for a web site to produce conversions. In fact, that should be the primary focus of a web site. Iron that out before you start any optimization strategy….

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