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More on Click Fraud

It may be coincidence, it might have something to do with the Search Engine Strategies conference in New York right now, but whatever it may be, click fraud is still a very hot topic (and me thinks it’s becoming a……

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Add to Your Library

File away for rainy day reading. Some recent reports we’ve published from the Oneupweb side of things: How Keyword Length Affects Conversion Rate. In January 2005, Oneupweb conducted a study to determine if the number of keywords in a search……

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But if We Brand it, Won’t That Be Permanent? That’s the Plan

Beating an established brand name in the search game is not an easy task. Why then, wouldn’t you want to use your brand online if you have established it in more traditional channels? We hear from potential clients pretty regularly……

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Isn’t it Just Six of One, Half Dozen of Another? No

No way to deny it, picking the best strategy for search marketing can be a real headache. On the one hand, there is an avenue onto virtually every search engine and search site on the Internet with pay-per-click (PPC). Between……

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When Local is National

Many times the push for search marketing in a company is driven by one person or a small team, desperate to show the rest of the company the value of this marketing opportunity. Perhaps the most common misunderstanding about search,……

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Impression Fraud, I Dub Thee Keyword Hijacking!

Last month, in writing about click fraud, I had briefly touched on the idea of ‘Impression Fraud’. At the time, there had been very little talk of it, and even through today, we haven’t really seen any evidence that leads……

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Wide Right!

Last week I was wondering about how well all the Super Bowl advertisers would do moving their high price TV ads into an integrated search marketing campaign. According to Reprise Media, they didn’t do all that well. No great surprise…….

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…And the Falling Costs of Paid Search

A few weeks ago we were clued in to a report from Fathom Online about the rising costs of PPC bid prices through November and December. I wondered then, as I’m sure many others did, whether or not much of……

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Super Bowl, Super Opportunity

Super Bowl week is upon us. Known as much for the commercials (if not more) as for the games, this is a big week for many advertisers. Buying just a 30 second spot to show during the game is a……

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Change is Good

MSN, long working on its own search technology, is in the process of completing a full-scale rollout of the new technology from beta to live service. Fantastic. The introduction of a new search index, with such strong backing is very……

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The Scourge of Click Fraud – Part III

Stopping Click Fraud It’s important for agencies to take an active role in looking for and defending against click fraud. Granted, in an overall marketing/media mix, search may only be a minor percentage of the total budget, but isn’t it……

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Look! No-handed Vacuuming

The makers of the Roomba robotic vacuum have been making news lately for the great success of a search marketing program. Hats off to iRobot (the parent company). This is a great example of the power of a carefully crafted……

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