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Introducing Allie Crippen
Allie Crippen, Graphic Designer I graduated from the Ferris State University Graphic Design program in May 2018. I had a short internship the summer between my junior and senior year with a local design studio in Grand Rapids. Following graduation, I worked for a local agency in Traverse City for three years, specializing in SEO…
Introducing Jansen VanMeter Tolle
Jansen Tolle, Senior Developer I’ve been building for the web for over 15 years. I started out at a small agency, spent some time at a fortune-500 engineering firm, and wound up back in my hometown of Traverse City at the best agency on the planet – Oneupweb. I am a lifelong computer nerd, and…
Introducing Jonathan Davila, One of Our Creative Minds
Jonathan Davila, Graphic Designer When I was younger, I liked art and marketing, and I knew I would follow that career path. Over the years, as a graphic designer, I’ve helped in the creation of brands, social media campaigns, websites and editorial design pieces, including tradeshows. I’ve gained international experience that has opened doors to different design industries. I wasn’t wrong in choosing…
SEO for Dispensaries: Grow Your Business Online
Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. Dispensaries face plenty of regulatory challenges and marketing restrictions as well. One of the best avenues to grow your marijuana business online is to put in the legwork. Here’s why…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work The Problem They felt their current…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
What the Heck Are Accelerated Mobile Pages?
Flash back to 2015: The web is slow; many pages aren’t ready for mobile devices; popups and auto-playing videos get in the way of the content you want to read. Remember that? The web is still like that, you say? Oh, right. But believe it or not, things have gotten a lot better, and that…
MITcon 2019: What Franchisors Need to Know About Marketing & Technology
The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…
How to Run a Quick Accessibility Audit: Beyond the Minute
When accessibility comes up in relation to business, we’re quick to think of wheelchair ramps and handicap accessible bathrooms. But with so much business happening online and via smartphone, making digital landscapes accessible is just as important as doing so in our brick and mortar locations. Importance of Website Accessibility Website accessibility isn’t just the…
Glad Meals & Safe Harbor – Volunteer Profile
From Dark Alleys to Hot Waffles From a young age, I’ve been warned to avoid dark alleys, scruffy-looking men and anyone who appears to be “not all there.” Especially as a young, female runner, I was told to never go in the areas where homeless people were: Don’t go under the Union Street Bridge, avoid…
