Resources Oneupweb's Instagram
3 Dog-Friendly Restaurants and Bars We Love in Traverse City
Tessa Lighty is Oneupweb’s social media coordinator. She’s one of many dog owners in the Oneupweb office. To see even more pictures of her dog, follow her on Instagram. My dog Morel goes everywhere with me. I’m not even kidding. I couldn’t bring her to a Halloween party last year, and I left after a…
The Smart Commute Week Challenge
Andy Olds is Oneupweb’s PPC Project Manager and walks, bikes or skis to work regularly. He was Oneupweb’s captain for Smart Commute Week. Tessa Lighty is Oneupweb’s Social Media Coordinator and helped Andy rally the team for the week. As part of an annual celebration of cycling, walking, skateboarding, swimming, paddling, skipping, taking the bus,…
Does the “Link in Bio” Instagram Strategy Actually Work?
“Check the link in our bio!” It’s the refrain of everyone on Instagram who has a site or a YouTube channel to plug. Big brands and small creators routinely post photos or videos that correspond to a posted blog, hoping to direct Instagrammers to their website. How effective is the “link in bio” strategy in…
What a Hot Dog Fundraiser Taught Me About My Coworkers
This blog was written by Freddy Hunt, Oneupweb’s director of SEO & Content Marketing. Connect with him on LinkedIn! It’s not easy asking your coworkers to donate their hard-earned money. After all, they come into the office to make money, not to give it away. I was recruited by my brother-in-law to raise money for…
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
Introducing Kristen, Community Manager
Kristen Nelson, Community Manager Small-town, seventeen-year-old me skipped college and spent the early days of the internet as an office manager for a small software development company. It’s funny to think about now, but I built their first website, designed marketing materials with Photoshop that were previously designed with Word, and digitized their bookkeeping literally…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
Applying Personalized Medicine to Healthcare Content Marketing
How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…
How to Celebrate Earth Day When You Work in an Office
It can be hard to celebrate Earth Day when you work in an office all day. If you’re stuck staring out a window at work, wondering how to celebrate Earth Day, try putting some office initiatives in place for a more environmental workplace. Below is what the Oneupweb office does to stay environmentally conscious. There…
A/B Testing for Franchises
Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what?…