Resources— SEO

man and woman talk about local seo

Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]

in Blog, SEO
accelerated mobile pages amp oneupweb case study

Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

in Case Studies, SEO

5 Ways to Win in a Zero-Click SERP

We’ve been saying it for years – Google is making it less likely for users to click through to a website. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but […]

in Blog, SEO

Digital Marketing for Medical Professionals – 3 Tips to Get Started

It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals, […]

in SEO
how to use hashtags

On Which Social Media Platforms do Hashtags Work?

Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top […]

in Blog, SEO, Social Media

Key Takeaways from SMX Advanced 2019

Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and […]

in Blog, SEO

Is Infinite Scroll or Pagination Better for Your Website Archive?

You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home – […]

in Blog, SEO, UX, Web Design
oneupweb instagram category landing page

Does the “Link in Bio” Instagram Strategy Actually Work?

I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and […]

in Blog, Social Media
college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

in Paid Media, SEO, Web Design
computer with social media profiles

How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

in Blog, Social Media
McCarthy Image

B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

in Blog, Case Studies, SEO, Social Media
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