Resources— SEO

7 Google Analytics Metrics to Track Every Month

If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help […]

in Blog, SEO
local seo for franchises

Local SEO for Franchises

The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors […]

in Blog, SEO

Facebook Live for Marketing

Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to […]

in Blog, Social Media
man and woman talk about local seo

Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]

in Blog, SEO
accelerated mobile pages amp oneupweb case study

Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

in Case Studies, SEO

5 Ways to Win in a Zero-Click SERP

We’ve been saying it for years – Google is making it less likely for users to click through to a website. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but […]

in Blog, SEO

Digital Marketing for Medical Professionals – 3 Tips to Get Started

It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals, […]

in SEO
how to use hashtags

On Which Social Media Platforms do Hashtags Work?

Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top […]

in Blog, SEO, Social Media

Key Takeaways from SMX Advanced 2019

Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and […]

in Blog, SEO

Is Infinite Scroll or Pagination Better for Your Website Archive?

You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home – […]

in Blog, SEO, UX, Web Design
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