Resources— SEO

Instagram Video vs. Vine: 5 Things Brands Should Consider

It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat, […]

in Paid Media, SEO

3 Ways To Get the Most out of Market Research

Market research is the overarching practice of gathering information about markets or customers with the intent of gaining insight to support strategy and decision making. All of our engagements start with market research. You cannot have sound strategy unless you truly know what drives your customers. With prospective as well as existing clients, we regularly […]

in SEO

5 Instagram Tips and The Brands That Are Nailing Them

Instagram gets 15x the engagement of Facebook, according to a recent study. – There is no denying Instagram offers major potential for brands, but what can they do to get the most out this photo-sharing, social platform? Read on as we spotlight 5 tips to maximize your marketing use of Instagram and show the brands […]

in SEO

3 Ways to Get More from Your Marketing Agency

Chances are good that your agency partners are working hard for you. Whether you employ a traditional agency, a PR agency, a digital agency, a social media agency or some combination of all of them and more—they’re working hard—there’s no doubt. But are you getting all that you can from that agency relationship? More important, […]

in SEO

5 Rules for Content Marketing on LinkedIn

This week’s announcement by LinkedIn that Influencer blogs will soon be open to all users is just the latest in LinkedIn’s bid to transform itself into a powerful content marketing platform. And with nearly 300 million users worldwide and close to 30% market penetration in the United States, LinkedIn cannot be ignored by brands serious […]

in SEO

B2B in a B2C World: We are all living in a B2C world

Amazon has perhaps influenced user expectation for site usability more than any other site to date. From a small online bookstore selling its first book in 1995 to its current iteration as the everything-online behemoth e-commerce site, Amazon has successfully studied its customers and learned from them. Their willingness to listen and design accordingly has […]

in SEO, Web Design

Trust Me – I Cuss

It’s true, I do. Thinking back, I can’t necessarily associate this form of expression to over exposure from my parents. Sure, the occasional “dammit!” or “shit!” rang through the household once in a great while but really, I think it may have come from my past experiences. At least that’s what I’m going with. My […]

in SEO

Nobody Reads Online: Designing Content for Non-Readers

Most people don’t read—really read—when it comes to the web. That shouldn’t surprise, but what might is just how few. According to one study, only 16% of users will read your content word by word. This means that a lot of vital information about your product or service could be missed. How much information is […]

in SEO, Web Design

5 Simple Ways to Re-Use Your Existing Blog Content

Creating unique and compelling blog content is hard.  Deciding on a topic, writing, editing, proofing, then off to design and production, more proofing, scheduling, tagging… there are so many pieces to producing even the simplest blog. Then you post it, and start the whole process over again the next day. But, your blog has so […]

in SEO

Content Marketing: Are You Relevant?

Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into […]

in SEO

In a World… Ruled by Video & Infographics

As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast […]

in SEO, Web Design

Your Lazy Sunday Reading: The Listicle

The “listicle” (an article consisting entirely of a short introduction and a numbered list) is a popular piece of content. As content marketers, we need to keep rewarding visitors who click on them or their appeal will vanish. The listicle is a boon for content marketers, but there are signs that the format has begun […]

in SEO