Resources SEO

North Pole SERP

Meta Description Length for SEO

Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing […]

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Local Listing

2018 Marketing Predictions: Local Listing Management

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Senior Business Strategist, Dave Doran, about what is in store for Local Listings Management in 2018. What is one […]

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Content Marketing 2018

2018 Marketing Predictions: SEO and Content Marketing

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]

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Content Strategy Intrigue

Content Strategy Intrigue: Encouraging Engagement From the Start

Perhaps the single-most obsessed-over key performance indicator for content marketers is engagement. The conventional wisdom being that your content is only as good as how many people engage with it: that they read, then comment and share the post to increase its reach. But how do we plan for maximizing this erratic, user-driven KPI at […]

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content strategy icon

Content Strategy Relevance: Considering Your Audience

In essence, content marketing is simply communicating the reasons why your target audiences should want your product or service. As such, it is paramount to understand how your product or service is relevant to your customer. Relevance – “the quality or state of being closely connected or appropriate” – is truly the driving force behind […]

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SEO Report

How to Make a Good DIY SEO Report Card

For those who like to DIY, like weddings, birdhouses and SEO report cards, deciding what to include and how to format can be a challenge. What’s the most important thing you should look at when creating your own SEO report card? Technical SEO, keyword rankings, backlinks or content? In this checklist to creating your own […]

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Google search console crawl

Crawl Errors: Google Helps You Clean House

A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors. […]

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Macbook and iPhone on table with computer logged in to Google.

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

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a child helped by a nonprofit

Content Marketing Tips for Nonprofits

In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating […]

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Google Search Appliance Is Going Away, What Should You Do?

Google Search Appliance (GSA) was Google’s first physical hardware product, with a history dating all the way back to 2002. It’s actually a whole computer that sits on a company’s network and indexes the data fed into it for easier search retrieval. Have you ever thought, “Boy, I wish I could google for the stuff […]

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Since We Last Spoke: An Update on Trends in SEO

During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here, […]

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Marketing Seasonality Image

Content Strategy Seasonality: The Reason for Your Calendar

As content marketers, its our responsibility to stay one step ahead of what our audiences’ minds gravitate to naturally. One of the easiest pieces of that puzzle to keep track of is the changing of the seasons. Keeping your finger on the pulse of trends, expectations, and requirements that repeat themselves on an annual basis […]

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