Blog Resource Archive

Oneupweb Apologizes for Offensive Holiday Card

New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive […]

in Blog, Company Culture
Google My Business

Replace Your G+ Icon with Google My Business

Your Google+ icon is showing your age. Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all. Rather than removing the G+ icon and link […]

in Business, SEO, Social Media
healthcare marketing

3 People You Need to Know for Effective Healthcare Marketing

Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this […]

in SEO
Web development

Frequently Asked Questions about Web Development

Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web […]

in Blog, Web Design

New Website Launches: What to Anticipate

Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more […]

in Blog, Web Design
Inbound 2018

The Best of Inbound 2018

Last week at the Boston Convention Center, 24,000 marketers, salespeople and other creative minds converged for Inbound 2018, the digital marketing conference put on by HubSpot. The four full days packed with actionable breakout sessions, inspiring keynotes, and networking parties unlike anything you’ve seen, was a one-of-a-kind experience. There was so much content that I […]

in Blog

Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort […]

in Blog, Paid Media

S.M.A.R.T. Goals Template

To help you plan your S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Time-bound) goals, we built this template that you can download for free. It’ll specifically help you: Easily summarize your ultimate marketing goals Automatically calculate your greatest marketing needs Set a deadline for meeting your annual, quarterly, or monthly goals Start creating your new goals with this […]

in Blog, Resources

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands […]

in Company Culture, SEO