Resources Blog

hand holding a pint of cider with dog in background at winery

3 Dog-Friendly Restaurants and Bars We Love in Traverse City

Tessa Lighty is Oneupweb’s social media coordinator. She’s one of many dog owners in the Oneupweb office. To see even more pictures of her dog, follow her on Instagram. My dog Morel goes everywhere with me. I’m not even kidding. I couldn’t bring her to a Halloween party last year, and I left after a […]

in Blog

The Smart Commute Week Challenge

Andy Olds is Oneupweb’s PPC Project Manager and walks, bikes or skis to work regularly. He was Oneupweb’s captain for Smart Commute Week. Tessa Lighty is Oneupweb’s Social Media Coordinator and helped Andy rally the team for the week. As part of an annual celebration of cycling, walking, skateboarding, swimming, paddling, skipping, taking the bus, […]

in Blog, Company Culture
oneupweb instagram category landing page

Does the “Link in Bio” Instagram Strategy Actually Work?

I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and […]

in Blog, Social Media
two hot dogs on buns with chips and potato salad on paper plate

What a Hot Dog Fundraiser Taught Me About My Coworkers

This blog was written by Freddy Hunt, Oneupweb’s director of SEO & Content Marketing. Connect with him on LinkedIn! It’s not easy asking your coworkers to donate their hard-earned money. After all, they come into the office to make money, not to give it away. I was recruited by my brother-in-law to raise money for […]

in Blog, Company Culture
college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

in Paid Media, SEO, Web Design
Kristen Nelson

Meet Kristen “Plant-Friendly” Nelson: Our New Administrative Assistant

Name: Kristen Nelson Position: Administrative Assistant What’s your average day like at Oneupweb? You can usually find me darting around the office, and I’ll probably be carrying something heavy or awkwardly shaped. This is the only office job I’ve had where I need to really think about what sensible shoes to wear. When I’m not running […]

in Blog, Company Culture
computer with social media profiles

How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

in Blog, Social Media
computer with graduation cap on it

7 Web Design Tips for Education Sites

Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders […]

in Blog, Web Design
McCarthy Image

B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

in Blog, Case Studies, SEO, Social Media
monday marketing minutes

Beyond the Minute: 7 SEO Myths Debunked

Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic […]

in Blog, SEO, Video