a woman pauses on a college campus while looking up and holding her book. use content marketing to get students attention in higher education content marketing

Higher Education Content Marketing

Skip the hot tub, but hop into our time machine, to set the stage for this post we need to take you wayyyy back, all the way back to 11th grade. Between after-school activities and acne breakouts you found time to take the ACT or SAT and apply to one, a couple or many colleges […]

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How to Promote Community Involvement for Franchise Businesses

Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement […]

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dave doran, oneupweb

Try Motion Graphics Video to Make Your Message Move

Over 400 hours of video is uploaded to YouTube in a single minute. With all the competition out there, how do you make sure viewers see and are engaged with your business’s video? Incorporating motion graphics in your video marketing is a way to help your content stand out from the crowd. What Is Motion […]

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franchise marketing playbook

Franchise Marketing Playbook

Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. Historically, franchise marketing has leveraged print, radio, and television advertising to promote local services. Maybe you’re still skeptical about digital marketing. […]

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Create a Social Media Calendar and Keep Your Posts in Order

Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content […]

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Your Inbound Marketing FAQs Answered

By providing relevant information, solving problems or answering questions, inbound marketing pulls your audience into your brand and encourages them to make a connection and, eventually, become a customer. As a strategy, inbound marketing attracts new customers by meeting them where they already are in a way that matches how they wish to engage and […]

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Therapy for Them, Therapy for Me

No matter what I’m doing when I’m volunteering at Reining Liberty Ranch, I always feel like I’m getting more than I’m giving. Reining Liberty Ranch, tucked away near all the bison fields in Traverse City, provides enriching experiences for veterans with therapy horses. Equine Assisted Therapy is treatment that incorporates equine activity or an equine […]

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Three Examples of How to Use Market Research

In today’s world, it’s crucial that small business owners understand everything about their business. Three important pillars of any successful business include its audience, its website and its brand strategy. Understanding these three pillars by conducting market research helps businesses better serve their consumers. Invest in market research in these three areas and watch your […]

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Your Monthly Digital Marketing Report: Template and Walkthrough

Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the […]

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Investing in Bank Website Development: Beyond the Minute

Website load times are incredibly important for your credit union. On average, bank websites are slow to load and this will likely only become a bigger problem as banks continue to expand their digital offerings. By investing in bank website development to improve load time, you can ensure that your community bank or credit union […]

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Introducing Rachel "Always Smiling" Soulliere

Name: Rachel Soulliere Position SEO/Content Marketing Project Manager What’s your average day like at Oneupweb? Each day for me is different! Being relatively new, still, you can find me in trainings, writing blogs/content and helping any way I can. Tell us about your favorite Oneupweb moment. My favorite Oneupweb moment actually happens daily! Getting to […]

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What Is Website Bounce Rate?

Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website […]

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