Resources Blog

Kristen Nelson

Meet Kristen “Plant-Friendly” Nelson: Our New Administrative Assistant

Name: Kristen Nelson Position: Administrative Assistant What’s your average day like at Oneupweb? You can usually find me darting around the office, and I’ll probably be carrying something heavy or awkwardly shaped. This is the only office job I’ve had where I need to really think about what sensible shoes to wear. When I’m not running […]

in Blog, Company Culture
computer with social media profiles

How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

in Blog, Social Media
computer with graduation cap on it

7 Web Design Tips for Education Sites

Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders […]

in Blog, Web Design
McCarthy Image

B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

in Blog, Case Studies, SEO, Social Media
monday marketing minutes

Beyond the Minute: 7 SEO Myths Debunked

Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic […]

in Blog, SEO, Video

Applying Personalized Medicine to Healthcare Content Marketing

How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific […]

in Blog, SEO

5 Tips for How to Choose a Marketing Agency

You’re shopping marketing agencies – one that can streamline your marketing efforts, help you reach your goals, and that can cooperate with your team in an effortless, creative collaborative way. Sound as simple as boiling the ocean? Well fear not, we promise it’s not too much to ask! You deserve to be happy with your […]

in Blog
woman holding two papers with graphics and wall behind her

Are you the best at wrangling cats? We’re Hiring an ACCOUNT MANAGER

Oneupweb is seeking a strategic and creative minded individual to steer our new and existing client relationships. We are a full-service digital marketing agency that operates at a fast clip and delivers superior work to our clients. What You’ll Do Oversee the completion of/and or modifications to the scope of work set forth in our […]

in Blog, Careers
monday marketing minutes

What You Missed: Monday Marketing Minute Round-up

If you’ve missed a few Monday Marketing Minutes lately, don’t despair! We’ve organized them neatly in this one spot for your viewing pleasure. Freddy, Gill, Nate and Ashley have tips on franchise marketing, content farms, video apps you should be using and more. If you liked this round-up, be sure to check back every Monday […]

in Blog, Video
blue background with icons for website and ada copmliance

What Does Having an ADA Compliant Website Mean?

Can you imagine a doctor’s office bathroom without a handicap stall? What about a hospital with no elevators? Just like your brick-and-mortar healthcare practice, you should be optimizing your website to be ADA compliant. Providing navigable websites for people with disabilities is not only a societal necessity like handicap-only parking spots, it’s also now considered […]

in Blog, UX, Web Design