Blog

OneUpWeb Ghosts of Halloween Past

October 31st. Halloween. The one day of the year when you can dress up as whatever you want, run rampant through the streets intoxicated on a mixture of excitement and sugar. So many of my favorite memories start with “One……

Read More

Call the Landlord When the Faucet Leaks – A Word to Hosting Companies

I recently discovered that a new client has a great number of domains registered and hosted on an IP separate from his main, commercial site. My client’s not actively doing anything with these domains, just keeping them warm in the……

Read More

A Day in the Life Of

…Because what blog is complete without a tedious account of the author’s daily doings and musings? I’ll spare you a detailed play-by-play, here are the highlights from yesterday’s adventures in natural search engine marketing:…

Read More

Splogs: The New Badness

His specialty is writing engaging copy for client web sites, but Oneupweb content architect Christopher Carlson has been exploring the whole SEO landscape. Here’s what Christopher had to say about one particular blight: Ah, will the horrors of bad SEO……

Read More

Are the Kids All Right?

While it’s no surprise that children have poorer reading comprehension, manual dexterity, and abstract thinking skills than adults, it would seem that adults don’t do a great job making web sites that children are able to use….

Read More

Welcome Aboard. Now Get Out!

According to new research by Spencer Stuart cited in CMO magazine, the average CMO in business-to-consumer companies only lasts about two years. The research was based on the “time in office for the top marketing officers at 100 companies.” The……

Read More

Search Marketing and Higher Education: A Report Card

Oneupweb’s director of client services, Rod Call, came back to the office one day so despondent from a ho-hum marketing class that he was compelled to write the following. I have a feeling he’s not alone in his frustration. Keyword……

Read More

An Advanced PPC Strategy? Hmm…

Be leery; be very leery of the Paid Search Blockade Strategy (free registration required) proposed by Shimon Sandler on MediaPost’s Search Insider. According to Sandler, the blockade strategy is “an advanced pay-per-click (PPC) strategy of occupying the top three or……

Read More

Where the Girls Are

The Pew Center finds that women use search engines less often, and are less confident in their abilities to search effectively, than men. What does this mean for search engine marketers?…

Read More

Search and Ye Shall Find. Maybe.

Searching for blogs just got easier… At least that’s the reason ostensibly behind Google’s new blog search service. Us search geeks have been using Technorati to stay up to date on all things blog. But outside our ivory tower, the……

Read More

Blogs Help Those who Help Themselves

2004 was the Year of the Blog, and in its loquacious aftermath, many companies are scrambling, wondering if they’re too late to the party. And who can blame them? The blog has been widely hailed as a powerful PR tool,……

Read More

All’s Not Well (Optimized) For E-Retailers

How well optimized are the top 100 websites of Internet Retailer Magazine’s Top 400 Guide? That’s the central question to Oneupweb’s second annual study, There’s Still Money on the Table: Internet Retailer Study 2005. The answer? Not well optimized at……

Read More