Blog

Impression Fraud, I Dub Thee Keyword Hijacking!

Last month, in writing about click fraud, I had briefly touched on the idea of ‘Impression Fraud’. At the time, there had been very little talk of it, and even through today, we haven’t really seen any evidence that leads……

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Wide Right!

Last week I was wondering about how well all the Super Bowl advertisers would do moving their high price TV ads into an integrated search marketing campaign. According to Reprise Media, they didn’t do all that well. No great surprise…….

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…And the Falling Costs of Paid Search

A few weeks ago we were clued in to a report from Fathom Online about the rising costs of PPC bid prices through November and December. I wondered then, as I’m sure many others did, whether or not much of……

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Super Bowl, Super Opportunity

Super Bowl week is upon us. Known as much for the commercials (if not more) as for the games, this is a big week for many advertisers. Buying just a 30 second spot to show during the game is a……

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Change is Good

MSN, long working on its own search technology, is in the process of completing a full-scale rollout of the new technology from beta to live service. Fantastic. The introduction of a new search index, with such strong backing is very……

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The Scourge of Click Fraud – Part III

Stopping Click Fraud It’s important for agencies to take an active role in looking for and defending against click fraud. Granted, in an overall marketing/media mix, search may only be a minor percentage of the total budget, but isn’t it……

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Look! No-handed Vacuuming

The makers of the Roomba robotic vacuum have been making news lately for the great success of a search marketing program. Hats off to iRobot (the parent company). This is a great example of the power of a carefully crafted……

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The Scourge of Click Fraud – Part II

With all the recent attention, and since I promised earlier, I thought it was a good time to get into some of the different types of click fraud that appear on PPC campaigns. Spikes One of the most primitive and……

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The Scourge of Click Fraud!

Click fraud has been, and continues to be, an extremely hot topic for search marketing and Internet advertising. Recently, Pete Lerma did an article on the subject of click fraud for ClickZ. Lerma is a principal at Click Here (the……

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Seth Godin Gets Violent

Seth Godin comments today on a post Danny Sullivan put up over at Search Engine Watch about search marketing. In the past, some have seen Mr. Godin as an opponent to search marketing. It seems that more than likely he……

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WPP Embraces Search Marketing in a Big Way

Ad Agency WPP has announced they are launching a new division devoted to search marketing. We’d just like to say congrats and welcome. Granted, they’ve been working with search in one form or another, but it’s very encouraging to see……

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Say it ain’t so!

Steve Hall runs the great site Adrants and on Monday he posted this little gem. Steve makes his take on it pretty clear, but I hope the feeling about search marketing, internet marketing in general, and other non-traditional methods isn’t……

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