Resources Blog

Applying Personalized Medicine to Healthcare Content Marketing

How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific […]

in Blog, SEO

5 Tips for How to Choose a Marketing Agency

You’re shopping marketing agencies – one that can streamline your marketing efforts, help you reach your goals, and that can cooperate with your team in an effortless, creative collaborative way. Sound as simple as boiling the ocean? Well fear not, we promise it’s not too much to ask! You deserve to be happy with your […]

in Blog
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Are you the best at wrangling cats? We’re Hiring an ACCOUNT MANAGER

Oneupweb is seeking a strategic and creative minded individual to steer our new and existing client relationships. We are a full-service digital marketing agency that operates at a fast clip and delivers superior work to our clients. What You’ll Do Oversee the completion of/and or modifications to the scope of work set forth in our […]

in Blog, Careers
monday marketing minutes

What You Missed: Monday Marketing Minute Round-up

If you’ve missed a few Monday Marketing Minutes lately, don’t despair! We’ve organized them neatly in this one spot for your viewing pleasure. Freddy, Gill, Nate and Ashley have tips on franchise marketing, content farms, video apps you should be using and more. If you liked this round-up, be sure to check back every Monday […]

in Blog, Video
blue background with icons for website and ada copmliance

What Does Having an ADA Compliant Website Mean?

Can you imagine a doctor’s office bathroom without a handicap stall? What about a hospital with no elevators? Just like your brick-and-mortar healthcare practice, you should be optimizing your website to be ADA compliant. Providing navigable websites for people with disabilities is not only a societal necessity like handicap-only parking spots, it’s also now considered […]

in Blog, UX, Web Design
blue puzzle with white piece missing technical site audit type

What You Need to Know About the Technical Site Audit: Beyond the Minute

To start, let’s define the technical site audit. A technical site audit analyzes all the hidden factors that make it harder for search engine crawlers to index a website. These audits identify technical aspects of a website like broken links, sitemap issues, slow load speeds and how many clicks it takes to get from one […]

in Blog, SEO, Video
workers in an office

How to Celebrate Earth Day When You Work in an Office

It can be hard to celebrate Earth Day when you work in an office all day. If you’re stuck staring out a window at work, wondering how to celebrate Earth Day, try putting some office initiatives in place for a more environmental workplace. Below is what the Oneupweb office does to stay environmentally conscious. There […]

in Blog, Company Culture
Andy Olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Position: PPC Project Manager Choreographer of the Funky Dope Beat Maneuver What’s your average day like at Oneupweb? I maintain and optimize clients’ advertisements on paid media and make improvements based on results of data analysis. Tell us about a favorite Oneupweb moment. The day a conversation led to the loosening of the anti-Oxford comma […]

in Blog, Company Culture, Paid Media
split image of an A and B

A/B Testing for Franchises

Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what? […]

in Blog
laptop on desk with google

The Tools for Successful Web Page Optimization: Beyond the Minute

There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web […]

in Blog, SEO, Video
Emily Tewers

Meet Emily Tewers, Jack of All Digital Content Trades

Name: Emily Tewers Position: Digital Content Producer What’s your average day like at Oneupweb? There is no such thing as an average day at Oneupweb for me. In the last few weeks alone, I’ve superglued the head back onto a bobblehead that bobbled too hard, crawled into a wine tank to lay on a candlelit […]

in Blog, Company Culture