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accelerated mobile pages amp oneupweb case study

Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

in Case Studies, SEO

Giving Back to Children In Our Community

JD Antosiak has been working with Oneupweb for a year and a half, he is a father of two and has been faithfully serving at Resurrection Life Church for almost 8 years. When I decided to switch jobs, it was more about culture, benefits and burnout than it was about money. My life looked different […]

in Blog, Company Culture

Digital Summit Detroit Recap

You might have seen us there, or you might have seen it on our social media, but some members of the Oneupweb team traveled to the Digital Summit Detroit conference last week, the annual confab for digital marketing pros. This was our second year in a row where we sponsored a stage and had a […]

in Blog
UX Design

Yee Haw, Y’all! It’s Time for UX Training from Texas

Rebecca West is Oneupweb’s UX Researcher. I recently had the privilege to attend user experience (UX) training in Austin, Texas offered by Nielson Norman Group (NNG). NNG pioneered many of the user experience research methods that are now industry-wide standard best practices. More than 40,000 UX and digital marketing professionals have attended NNG UX training […]

in Blog, UX
monday marketing minutes

Beyond the Minute: How to Market a Boring Business

The best marketing campaigns are engaging and provide value to the user. This is true across all markets and all industries. Even when your business feels “boring,” you can still accomplish your marketing goals and make sure your content comes across as vibrant and informative. Boring Businesses Can Make a Lot of Money with Creative […]

in Blog, Business

5 Ways to Win in a Zero-Click SERP

We’ve been saying it for years – Google is making it less likely for users to click through to a website. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but […]

in Blog, SEO

Back to Digital Summit Detroit in 2019 With Oneupweb

Ready for more awesome discussion from your favorite Michigan-based digital marketing company? Then you’re in luck because we’re headed back to Digital Summit Detroit this week, and we couldn’t be more excited. OK, but really, you remember last year when Dave Doran gave his amazing presentation on the marriage of SEO and PPC? I mean, […]

in Blog
user experience persona focus group

A Marketing Plan Template to Start Your Year Right

With the new year right around the corner, our office is busy with strategic planning for our clients and our own business. We’re sure yours is too. In the flurry of meetings, reviews and holiday parties, don’t put your annual plan off till the last minute. Use our digital marketing plan template to prep for […]

in Blog, Business, Resources
a man, left, and woman explain what is content marketing

What is Content Marketing?

Hopefully you’ve gone and spent two minutes with Freddy and Gill this week, and if you haven’t, you should go check out the Monday Marketing Minute on “What is content marketing?” Gill and Freddy discuss some of the key reasons that brands use content marketing, like getting in front of and engaging your audience as […]

in Blog

What Oneupweb Did This Summer

Stephanie Miller is one of Oneupweb’s Content Marketing & SEO Project Managers I went to Lake Superior Provincial Park, north of Sault Ste. Marie in Ontario, twice this summer – once for backpacking and once for canoe camping. My boyfriend and I found camping spots overlooking Lake Superior and smaller inland lakes. We saw the […]

in Blog, Company Culture

The Importance of Employee Training Programs

JD Antosiak is a developer for Oneupweb. This is an introduction to a series where we highlight training Oneupweb team members have gone through to advance their careers and better serve our clients. “I don’t know …” As a new father, I used to cringe a little when my son would respond to a question […]

in Blog, Company Culture