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How to Improve Conversion Rate

Tips for Conversion Rate Optimization Testing Sometimes a simple change to a web page’s design and interface can be extremely powerful. A small tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying…

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Best Practices for LinkedIn Paid Ads for Your Business

Audiences on LinkedIn are professional and have twice the buying power of the average online audience. Deciding to advertise your business on LinkedIn can be a great choice. This blog will cover LinkedIn advertising best practices, as well as LinkedIn ad types. Did you know? As of January 2020, 663.3 million people can be targeted…

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YouTube Channel Optimization

There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…

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How to Stay Connected When Working Remotely

Building Remote Company Culture We’ve been working from home for … approximately 3,781 days. Just kidding. Obviously, our marketing agency is blessed to be able to continue working remotely, providing services to our clients and staying healthy all the while. Even before 2020 threw us a curveball, we had a flexible work-from-home policy and a…

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Inspecting Web Design on Global Accessibility Awareness Day

Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…

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Coping with Business Impacts of COVID-19

Should you change your business right now? If you are wondering whether you should rethink your services and products – or indeed, the entire way you do business – to soften the business impact of COVID-19, consider this: This pandemic is bigger than “Well, that’s the way we’ve always done things.” It is bigger than…

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Google My Business Optimization Tips – From Start to Finish

Make Your Google Listing Magnificent Google My Business (GMB) is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be. That’s because the conversion rate…

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Marketers, Prepare for a Post-Pandemic World

Consumer Confidence Notes From Fernando Meza, owner and CEO of Oneupweb. As states start preparing to relax their shelter-in-place orders and we start visualizing what our new normal will be, it’s important to discuss consumer confidence. If states say, “Okay, everyone, it’s safe to go out again,” who is going to be the first to…

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google analytics channels

Google Analytics Channels Explained

Google Analytics and other analytics tools provide a detailed look into how users are interacting with our websites. But they can also be challenging tools to make sense of without the right background knowledge. Thankfully, wise marketers exist to help you through the process! Google Analytics allows us to better understand how users from different…

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Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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There Is No “Pandemic Marketing Plan”

If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…

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Coronavirus, Ads and People at Home

Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…

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