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Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…

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email marketing faq

Email Marketing Frequently Asked Questions

You’re probably familiar with email marketing. Check your email right now – how many emails from brands are in your inbox? Email marketing is a powerful tool, but only if used correctly. This page will go over some of the most frequently asked questions our email marketing team receives. These questions include: Is email marketing…

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oneupweb director of content marketing and seo freddy hunt's desk at his home in the garage. he called it the garoffice

How to Stay Sane and Productive While Working From Home: A Guide

 If I had a nickel for every time, someone said, “weird times” this past week. I’d be …   We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…

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How to Use a Sales Funnel for Marketing Strategy

There isn’t anything more beloved to a sales and marketing team than their sales funnel. This visual representation of your customer lifecycle simplifies how awareness becomes interest, which leads to a decision and then, eventually, a customer. And because it’s so easily understandable, your sales funnel can be easily championed by the entire organization. How…

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ROI of SEO

Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative…

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Escaping the Coronavirus

Happy Content for Your Week. Quarantine. Day #5 (or 6…7? It’s all a blur.) It has been quite the year. Quite the year, indeed (yes, we know it’s only March). With businesses shutting down and states mandating quarantines, the anxiety and stress is mutual across the globe. But today we’re steering clear of that. While…

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Guided Selling: The Importance of Curation in Ecommerce Marketing Strategy

With 25% of American shopping malls expected to close by 2022, doubt concerning the viability of traditional retail is increasing. Yet, no matter the future of big box stores or traditional retail in general, those working in the ecommerce digital marketing arena would be wise to study and apply what brick-and-mortar stores do best: guided…

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SEO Tips for Travel Websites

The easier and more affordable it is to plan a vacation, the more likely people are to take another soon….

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How Market Research Helps Higher Education

Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…

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Frequently Asked Questions About YouTube

Question #1: What is YouTube SEO?       YouTube is its own search engine with its own SEO ranking algorithm. What works on Google doesn’t always work on YouTube, and vice versa. The nice thing about YouTube content, however, is that it will also rank on Google – but only if it’s optimized correctly for YouTube! On…

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oneupweb videographer emily tewers composes a shot with her camera while sitting on the ground

Frequently Asked Questions About Video Marketing

Video marketing has risen in popularity. Fifty-one percent of marketing professionals now name video marketing as the type of content with the best ROI. Videos are a great addition to your content marketing efforts, and with platforms like YouTube and TikTok taking the world by storm, video marketing is no doubt work your effort. Don’t…

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two women looking at a website on a laptop

The State of Websites – Design, Development and Accessibility Must Focus on the User

The internet is moving faster than the speed of light. As we surge ahead into 2020, we can’t help but reminisce on the websites of the past: Yikes. No wonder things are changing fast. Can you imagine if the internet still looked like that? Or worse – the websites of the ‘90s? But that’s enough…

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