Paid Media Resource Archive

Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort […]

in Blog, Paid Media

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Amy Lewis

Meet Amy Lewis: Part Paid Media, Part Account Manager

Name Amy Lewis Position Account and Paid Media Manager What’s your average day like at Oneupweb? In a normal day, I’m attending meetings, coordinating documents and most likely bobbing my head to the music playing in the office. Tell us about a favorite Oneupweb moment in general I’ve loved expanding my knowledge with the help […]

in Company Culture, Paid Media
Google GDPR

Is Google Dumping Your Analytics Data for GDPR?

Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]

in Business, Paid Media, SEO, Web Design
Paid Media

FAQs: What Is PPC & Paid Media? Paid Search Marketing Overview

PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated traffic. There are two main types of PPC advertising: Paid search ads, which appear in Google and Bing as links featured more […]

in Paid Media
punch out

2018 Marketing Predictions: Paid Media

Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth.

in Paid Media

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

in Paid Media

Paid Media Campaigns: 4 Reasons to Be Territorial

When it comes to paid media do you find your self asking “Should I spend money on my own brand terms?” We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly recommend adding it to your […]

in Paid Media

Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase […]

in Paid Media

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

in Paid Media
holiday shopping meme

Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised it’s Fall and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. This time of year can get busy for the commerce industry. Commerce marketers, […]

in Blog, Paid Media
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