Resources— Paid Media

paid, earned, owned and shared media venn diagram

Paid, Earned, Shared & Owned Media: Embracing the PESO Model

What Is the PESO Model for Marketing? Those in the marketing and agency world are familiar with paid, earned and owned media. However, this familiar model has changed to include shared media as well, now making it the PESO model. PESO stands for the different types of media and break down like this: Paid media: […]

in Paid Media

Is Customer Lifetime Value (CLV) Part of Your Digital Marketing Strategy?

If you’re responsible for marketing your brand online, there’s a good chance the ROI question occupies a lot of your day (and, probably, a fair amount of your evenings). How do you best measure return on investment in paid media, content marketing, SEO and social media? The answer: implement customer lifetime value marketing into your […]

in Paid Media
college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

in Paid Media, SEO, Web Design
Andy Olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Position: PPC Project Manager Choreographer of the Funky Dope Beat Maneuver What’s your average day like at Oneupweb? I maintain and optimize clients’ advertisements on paid media and make improvements based on results of data analysis. Tell us about a favorite Oneupweb moment. The day a conversation led to the loosening of the anti-Oxford comma […]

in Blog, Company Culture, Paid Media

Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort […]

in Blog, Paid Media

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Amy Lewis

Meet Amy Lewis: Part Paid Media, Part Account Manager

Name Amy Lewis Position Account and Paid Media Manager What’s your average day like at Oneupweb? In a normal day, I’m attending meetings, coordinating documents and most likely bobbing my head to the music playing in the office. Tell us about a favorite Oneupweb moment in general I’ve loved expanding my knowledge with the help […]

in Company Culture, Paid Media
Google GDPR

Is Google Dumping Your Analytics Data for GDPR?

Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]

in Business, Paid Media, SEO, Web Design
Paid Media

FAQs: What Is PPC & Paid Media? Paid Search Marketing Overview

PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated traffic. There are two main types of PPC advertising: Paid search ads, which appear in Google and Bing as links featured more […]

in Paid Media
punch out

2018 Marketing Predictions: Paid Media

Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth.

in Paid Media
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