Resources Video

myspace-best-practices

How to Make the Most of Myspace: Beyond the Minute

In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…

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April Fools’ Day Prank Video

Ah, April Fools’ Day … As you know, the Oneupweb office likes to have fun. April Fools’ Day is the perfect occasion to do just that. By – you know, pranking our coworkers, filming it and publishing it out into the World Wide Web. Have you ever wanted an April Fools’ Day prank you can…

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Monday Marketing Minute

Helping Your Franchise Stand Out

Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…

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Valentine’s Day Poems for Coworkers

We love each other. This video proves it. No, we’re not crazy, but we do have some wordsmiths amongst us, and we wanted to showcase that talent (as well as our video skills). So, for Valentine’s Day this year we thought it would be fun to write Valentine’s poems for some of our coworkers. Dave…

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Video Marketing popularity

The Rise of Video Marketing

While a catchy tagline and a polished image in a magazine might have captivated an audience in years past, the days of static content have gone by the wayside. In fact, we consumers spend more time than ever interacting with screen media, averaging over 11 hours each day. While television was previously the most common…

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local seo for healthcare featured image

Local SEO for Healthcare: Yes, It’s Important

What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the…

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Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….

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Frequently Asked Questions About Annual Planning

It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does not follow the calendar year, December is a great time to strategize and come into the new…

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Google Tag Manager

Beyond the Marketing Minute: Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…

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UX Strategy Best Practices

10 Best Practices to Boost Your UX Strategy

What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including…

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WCAG 2.1

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines…

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Google Search Console

Google Search Console: Beyond The Marketing Minute

Five Reasons To Use Google Search Console Google search console (GSC), formally known as Google Webmaster Tools, is a platform that provides website analytics, tools and data about traffic and search engine rankings. It also helps website owners monitor and maintain their website, search rank and more. If you’re not using it, you’re missing out…

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