Resources Video

Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities,…

Read More

Top Tips

Seven Minutes in Digital Marketing Heaven: A Monday Marketing Minute Round-up

If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that didn’t leave you satisfied, check out the full version of each of our last seven Monday Marketing Minutes below. Minute…

Read More

Facebook Algorithm

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how…

Read More

Agency Tips

Monday Marketing Minute: Tips for Working with an Agency

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Freddy Hunt talk about tips for working with an agency.  Whether you are looking to switch agencies, work with an agency for the first time, or improve your current agency…

Read More

Google Reviews

Monday Marketing Minute: Google My Business Reviews

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for…

Read More

Google My Business

Monday Marketing Minute: Google My Business Verify, Update and Tag

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…

Read More

SSL Certificate

Monday Marketing Minute: Getting an SSL Certificate

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the…

Read More

GDPR

Monday Marketing Minute: Understanding GDPR

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week, we sit down with Ashley Mugnolo and Freddy Hunt to discuss how U.S. companies are affected by the European Union’s new General Data Protection Regulation (GDPR) policy that went into effect May…

Read More

XML Sitemap

Monday Marketing Minute: Submitting Your XML Sitemap to Google and Bing

Every Monday marketing experts from Oneupweb take a minute to talk about industry tips & tricks, new and noteworthy trends, and more. This week we sat down with SEO experts Gillian Cobb and Freddy Hunt to discuss why and how you should be submitting your XML sitemaps to Google and Bing. Gillian: Welcome to the Monday…

Read More

freddy and ashley talk about how important it is to maintain a consistent brand voice and tone

Consistent Brand Voice and Tone Is the Foundation for Effective Digital Marketing

In the digital marketing world – and frankly in any business world – brand voice and tone are the core tenet for creating every piece of digital content, be it a tweet, blog post, email newsletter or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, brands have to identify…

Read More