As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed, […]
What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including […]
On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines […]
How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these […]
When an out-of-the-box website is best for your business: Never, really. Written by: JD Antosiak, Web Developer at Oneupweb With so many drag and drop website builders nowadays, the real meaning of being a web developer has gotten lost somewhere. There is a world of people who think they could simply make an award-winning site […]
What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]
If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that didn’t leave you satisfied, check out the full version of each of our last seven Monday Marketing Minutes below. Minute […]
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the […]
Name: JD Antosiak Position: Developer What’s your average day like at Oneupweb? I begin every day by reading about the latest technology or programming trends to help make my brain bigger. Then I code until it’s time to eat. I laugh for about an hour eating with my co-workers and then return to the codes. […]
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]
On February 8, 2018, Google released a statement that its Chrome 68 update – to be released in July 2018 – will increase web security by clearly marking all HTTP (non-HTTPS) sites as not secure in Google Chrome. If your website is currently HTTP (not secure), it’s recommended switching to HTTPS as soon as possible by getting an SSL certificate through a certification authority.
As digital marketers prepare for the new guidelines (WCAG 2.1) here are some tips to keep in mind when designing for handicap and disability accessibility:
– Be mindful that for people using devices like a screen reader, scrolling is difficult and annoying.
– Make sure you’re using a large enough size for body copy.
– Don’t use only color to indicate a form error.
– Don’t hide links or action items under hover states.
– Higher contrast between background color and type colors makes it easier to read for all users, but especially for those with vision problems.