Resources Web Design

UX Strategy Best Practices

10 Best Practices to Boost Your UX Strategy

What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including […]

in Video, Web Design
WCAG 2.1

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines […]

in Web Design
website redesign design activity

Frequently Asked Questions About Graphic Design and Website Redesign

How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these […]

in Web Design
wireframe

What You Lose When You Choose a Drag and Drop Website

When an out-of-the-box website is best for your business: Never, really. Written by: JD Antosiak, Web Developer at Oneupweb With so many drag and drop website builders nowadays, the real meaning of being a web developer has gotten lost somewhere. There is a world of people who think they could simply make an award-winning site […]

in Web Design
Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]

in SEO, Web Design
SSL Certificate

Monday Marketing Minute: Getting an SSL Certificate

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the […]

in Video, Web Design
JD Antosiak

Meet our Newest Coding Mastermind, JD Antosiak

Name: JD Antosiak Position: Developer What’s your average day like at Oneupweb? I begin every day by reading about the latest technology or programming trends to help make my brain bigger. Then I code until it’s time to eat. I laugh for about an hour eating with my co-workers and then return to the codes. […]

in Company Culture, Web Design
Google GDPR

Is Google Dumping Your Analytics Data for GDPR?

Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]

in Business, Paid Media, SEO, Web Design

Updating Your Site to SSL

On February 8, 2018, Google released a statement that its Chrome 68 update – to be released in July 2018 – will increase web security by clearly marking all HTTP (non-HTTPS) sites as not secure in Google Chrome. If your website is currently HTTP (not secure), it’s recommended switching to HTTPS as soon as possible by getting an SSL certificate through a certification authority.

in Web Design
WCAG Compliance

WCAG Compliance Tips

As digital marketers prepare for the new guidelines (WCAG 2.1) here are some tips to keep in mind when designing for handicap and disability accessibility:

– Be mindful that for people using devices like a screen reader, scrolling is difficult and annoying.
– Make sure you’re using a large enough size for body copy.
– Don’t use only color to indicate a form error.
– Don’t hide links or action items under hover states.
– Higher contrast between background color and type colors makes it easier to read for all users, but especially for those with vision problems.

in Web Design
WCAG 2.1

WCAG 2.1: How Digital Accessibility Affects Your Business

WCAG 2.1 is the addendum to the Web Content Accessibility Guidelines 2.0, which is a set of guidelines designed by the World Wide Web Consortium (W3C) to make websites and all digital technology accessible to people with disabilities. . Most digital marketers know it’s beneficial to stay on top of accessibility standards when it comes […]

in Web Design