Resources— Web Design

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]

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Turn Presentations into Working Sessions

A mistake designers can often make (and I’m certainly guilty of this) is walk into a client presentation, present your concepts and just sit back and wait for feedback. Why do we waste such a valuable opportunity? It’s not every day that you get to talk or meet with your client one on one and […]

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Our Web Design Process/Philosophy

At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define, […]

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Do You Really Need a Home Button on Your Website?

The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me […]

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Giving Back :: Battle of the Books

The passion to give back to the community has always been a driving motive in the Oneupweb atmosphere. Through a connection made possible by one of our amazing clients Leadstar, which is an experienced leadership development firm, Oneupweb was given the opportunity to sponsor Battle of the Books. We donated our time and expertise to […]

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Is an App More Important Than Your Website?

It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]

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3 Tips for Improved Readability: Are People Actually Reading Your Content?

Let’s start off by saying—probably not. Not in the traditional sense, at any rate. It’s a common Internet myth: the notion that people actually read on the web. They don’t, at least not very often. Usually, they skim pages, looking for words that might pique their interest. If they’re interested enough, they’ll take the time […]

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8 Modern Design Trends in Blog Design

For a long time I have been frustrated with the design of blogs. They seem overly busy, overwhelming, even. Larger blogs quickly bloat and explode with unregulated sidebars filled with myriad categories, archives, search bars and artifacts of all make and measure. So, what do you do with all that “stuff” when people come to […]

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April 21 is Mobilegeddon—Get on Board with Oneupweb’s Mobile Response Team

This is the situation. The situation is this: Come April 21, 2015, websites that are not mobile-friendly will see a significant drop in mobile traffic as Google will begin to use mobile-friendliness as a ranking signal for searches made using mobile phones. If you’re not sure if your site is mobile-friendly, visit Google’s Mobile-Friendly Test […]

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Infographics: Tested and Proven

Infographics drive brand awareness, audience engagement, cross-web traffic and –ultimately– conversions, but they require thoughtful, strategic planning. Designing attractive infographics that offer important statistics or insights in an attractive format keeps prospects on your website longer, inspires them to share your content and increases the chances that they’ll remember your brand. With the ubiquity of […]

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Whitespace or Dead Space: Beware the Horror Vacui of Web Design

Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear […]

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7 Simple Tips to Make Your “About Us” Page Shine

In terms of traffic and popularity among users, the “About Us” page is second only to the “Homepage,” but it often neglected—rarely updated and lacking in the content that users crave. Your “About Us” page must be one of the strongest pages on your website. It must have a strong story that tells users who […]

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