Resources— Business

Re-Energize Your Business Performance For The Year Ahead

2016 is time to start fresh, set new goals and approach business challenges with renewed energy. And rethinking your marketing and sales strategy is essential for improving your business performance. What can you change? Do differently? A/B test? Once you have evaluated what worked–and what was unsuccessful–in the past, it is time to try new […]

in Business
Goal setting

5 Tips for Goal-Setting in Digital Marketing

If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth […]

in Business