Resources— Business

Can Marketing Combat Seasonality?

The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact […]

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The Role of Market Research in the Successful Marketing Strategy

A comprehensive marketing strategy is the foundation of your brand growth efforts, right? Good. And that marketing strategy is informed by market research, right? No? Uh-oh. What exactly is market research? Market research is the overall task of establishing questions about your intended market and finding answers to them. Market research usually falls into one […]

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Re-Energize Your Business Performance For The Year Ahead

2016 is time to start fresh, set new goals and approach business challenges with renewed energy. And rethinking your marketing and sales strategy is essential for improving your business performance. What can you change? Do differently? A/B test? Once you have evaluated what worked–and what was unsuccessful–in the past, it is time to try new […]

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Goal setting

5 Tips for Goal-Setting in Digital Marketing

If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth […]

in Business