Resources SEO

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Does the “Link in Bio” Instagram Strategy Actually Work?

I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and […]

in Blog, Social Media
college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

in Paid Media, SEO, Web Design
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How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

in Blog, Social Media
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B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

in Blog, Case Studies, SEO, Social Media
monday marketing minutes

Beyond the Minute: 7 SEO Myths Debunked

Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic […]

in Blog, SEO, Video

Applying Personalized Medicine to Healthcare Content Marketing

How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific […]

in Blog, SEO
blue puzzle with white piece missing technical site audit type

What You Need to Know About the Technical Site Audit: Beyond the Minute

To start, let’s define the technical site audit. A technical site audit analyzes all the hidden factors that make it harder for search engine crawlers to index a website. These audits identify technical aspects of a website like broken links, sitemap issues, slow load speeds and how many clicks it takes to get from one […]

in Blog, SEO, Video
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The Tools for Successful Web Page Optimization: Beyond the Minute

There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web […]

in Blog, SEO, Video
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How to Make the Most of Myspace: Beyond the Minute

In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why […]

in Blog, Company Culture, Social Media, Video
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Local SEO for Healthcare: Yes, It’s Important

What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the […]

in SEO
Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before. […]

in Blog, Resources, SEO
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