SEO Resource Archive

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands […]

in Company Culture, SEO
trump google results

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In […]

in SEO
Google Tag Manger tracking of link clicks on AMP

How to Track Link Clicks on AMP Sites with Google Tag Manager

As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed, […]

in SEO, Web Design
Google Search Console

Google Search Console: Beyond The Marketing Minute

Five Reasons To Use Google Search Console Google search console (GSC), formally known as Google Webmaster Tools, is a platform that provides website analytics, tools and data about traffic and search engine rankings. It also helps website owners monitor and maintain their website, search rank and more. If you’re not using it, you’re missing out […]

in SEO
Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]

in SEO, Web Design
Facebook Algorithm

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how […]

in Social Media
Google Reviews

Monday Marketing Minute: Google My Business Reviews

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for […]

in Business, SEO, Video
Google My Business

Monday Marketing Minute: Google My Business Verify, Update and Tag

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and […]

in Business, SEO, Video
google my business address shown vs hidden

Hiding Your Address on Google My Business? You Should Reconsider

In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google My Business has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing […]

in SEO
social media

Frequently Asked Questions About Social Media Strategy

For many of our prospective clients, using social media as a marketing tool is uncertain territory. Often, those responsible for managing a company’s social media strategy are just simply doing the best they can with a complex task with which they are not expert. If your business or nonprofit is 1) treading water, 2) feeling […]

in Social Media
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