Customer expectations of the brands they do business with are shifting. Digital information has been invited into nearly every crevice, niche and on-demand moment of our lives. Customers, especially those of us in the 16-45 age range, have developed new and fast-evolving expectations surrounding e-commerce and digital brand interaction. Here are 5 more trends that […]
It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries […]
If I hear “content is king” one more time… man, I don’t know. We sure heard a lot of it in 2013. Looking back, in 2013 content already was king, but its claim to the throne was legitimized by Google’s Hummingbird update and the “sponsored content” model popularized by BuzzFeed, Forbes and others. 2013 was […]
Google “oracle,” Matt Cutts, hints at PubCom about where Google is going next. The same way Wall Street hangs on every word of the chairman of the Federal Reserve, marketers and natural search professionals pay close attention to Matt Cutts. That’s because the Google spam chief is known to provide the world with Google’s “next […]
What can “hygge” and “guanxi” teach marketers about storytelling? For starters: be honest; be authentic. Foreign words that don’t adequately translate to English have always fascinated me. The Danes, for example, have their hygge, which is closely related to comfort, but more accurately describes that very specific warmness/safeness/placidity you feel when you’re around a fire […]
Bing has added trending topics from Facebook and Twitter to their newly redesigned news portal. Here’s a look at the new Bing News: The design features a prominent Trending Topics carousel, which draws from both Facebook and Twitter. As you can see in the above screenshot, there’s also a column on the bottom right titled […]
On September 9, Google made it easier for content authors to receive Rich Snippet search results in Google—which include their Google+ profile headshots—and which can give your business blog posts a 150% increase in clicks. Publishing sites WordPress.com, Typepad, About.com, WikiHow and Examiner all now allow authors to link to their Google+ accounts when they […]
Last week, Google celebrated its 15th birthday. In exchange for relying on Google search day in and out, Google gave us two gifts: A hummingbird and “Not provided” search data. What’s New With Not Provided? Since October 2011, Google started to withhold search term data for anyone who was logged in to a Google account […]
Once again, the face of local search has transformed and Google is leading the charge. Initially released by invitation only, the new Google Maps interface is now open to all users. The original directory-type list of businesses is completely gone, replaced by an interactive map. Now requiring hands-on interaction from users and having the ability […]
Ever since Larry Page took over as CEO in April 2011, they’ve been shutting down products, adjusting their business model and streamlining their mission. Hopefully, their search results will follow suit.
I want to take a little time today to summarize just a tiny sampling of the many different search engines that are placing effort into developing new, creative, and innovative ways to search.
Tips on how to attain success on the major Comparison Shopping Engines.