Resources SEO

Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]

in SEO, Web Design
Facebook Algorithm

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how […]

in Social Media
Google Reviews

Monday Marketing Minute: Google My Business Reviews

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for […]

in Business, SEO, Video
Google My Business

Monday Marketing Minute: Google My Business Verify, Update and Tag

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and […]

in Business, SEO, Video
google my business address shown vs hidden

Hiding Your Address on Google My Business? You Should Reconsider

In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google My Business has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing […]

in SEO
social media

Frequently Asked Questions About Social Media Strategy

For many of our prospective clients, using social media as a marketing tool is uncertain territory. Often, those responsible for managing a company’s social media strategy are just simply doing the best they can with a complex task with which they are not expert. If your business or nonprofit is 1) treading water, 2) feeling […]

in Social Media
SEO Yoast Bug

Was Your Website Hit by the Yoast SEO Bug? What to Do Next

Recently, a bug in Yoast SEO’s latest update toggled a setting that changes the way search engines index images and attachments. This error affects website that updated to Yoast 7.0 through Yoast 7.0.2, which went live on March 6, 2018. This bug did not have a negative impact on all websites, However, some marketers reported […]

in SEO
XML Sitemap

Monday Marketing Minute: Submitting Your XML Sitemap to Google and Bing

Every Monday marketing experts from Oneupweb take a minute to talk about industry tips & tricks, new and noteworthy trends, and more. This week we sat down with SEO experts Gillian Cobb and Freddy Hunt to discuss why and how you should be submitting your XML sitemaps to Google and Bing. Gillian: Welcome to the Monday […]

in SEO, Video
Google GDPR

Is Google Dumping Your Analytics Data for GDPR?

Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]

in Business, Paid Media, SEO, Web Design
Social Media

2018 Marketing Predictions: Social Media

Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers.

in SEO
North Pole SERP

Meta Description Length for SEO

Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing […]

in SEO