In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google My Business has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing […]
For many of our prospective clients, using social media as a marketing tool is uncertain territory. Often, those responsible for managing a company’s social media strategy are just simply doing the best they can with a complex task with which they are not expert. If your business or nonprofit is 1) treading water, 2) feeling […]
Recently, a bug in Yoast SEO’s latest update toggled a setting that changes the way search engines index images and attachments. This error affects website that updated to Yoast 7.0 through Yoast 7.0.2, which went live on March 6, 2018. This bug did not have a negative impact on all websites, However, some marketers reported […]
Every Monday marketing experts from Oneupweb take a minute to talk about industry tips & tricks, new and noteworthy trends, and more. This week we sat down with SEO experts Gillian Cobb and Freddy Hunt to discuss why and how you should be submitting your XML sitemaps to Google and Bing. Gillian: Welcome to the Monday […]
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]
Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers.
Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing […]
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Senior Business Strategist, Dave Doran, about what is in store for Local Listings Management in 2018. What is one […]
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]
Perhaps the single-most obsessed-over key performance indicator for content marketers is engagement. The conventional wisdom being that your content is only as good as how many people engage with it: that they read, then comment and share the post to increase its reach. But how do we plan for maximizing this erratic, user-driven KPI at […]
In essence, content marketing is simply communicating the reasons why your target audiences should want your product or service. As such, it is paramount to understand how your product or service is relevant to your customer. Relevance – “the quality or state of being closely connected or appropriate” – is truly the driving force behind […]
For those who like to DIY, like weddings, birdhouses and SEO report cards, deciding what to include and how to format can be a challenge. What’s the most important thing you should look at when creating your own SEO report card? Technical SEO, keyword rankings, backlinks or content? In this checklist to creating your own […]