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Should You Outsource Your Marketing or Hire a New Employee?

Every year, businesses are faced with the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try; you’re always left struggling with how to cut expenses. Now, we’re not mathematicians at Oneupweb, but we can do simple calculations and we love making Excel charts. So, we thought […]

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Facebook Live for Marketing

Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to […]

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How to Run a Quick Accessibility Audit: Beyond the Minute

When accessibility comes up in relation to business, we’re quick to think of wheelchair ramps and handicap accessible bathrooms. But with so much business happening online and via smartphone, making digital landscapes accessible is just as important as doing so in our brick and mortar locations. Importance of Website Accessibility Website accessibility isn’t just the […]

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Glad Meals & Safe Harbor – Volunteer Profile

From Dark Alleys to Hot Waffles From a young age, I’ve been warned to avoid dark alleys, scruffy-looking men and anyone who appears to be “not all there.” Especially as a young, female runner, I was told to never go in the areas where homeless people were: Don’t go under the Union Street Bridge, avoid […]

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How to Create a Content Calendar

At Oneupweb, we use a content calendar for our internal content marketing and build them out for clients. It’s more than just a way to keep track of content; it’s an all-encompassing content strategy that includes SEO-optimized blogs, engaging social content, on-brand videos and promotion tips. In this blog, we’ll explore how a content calendar […]

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Is Customer Lifetime Value (CLV) Part of Your Digital Marketing Strategy?

If you’re responsible for marketing your brand online, there’s a good chance the ROI question occupies a lot of your day (and, probably, a fair amount of your evenings). How do you best measure return on investment in paid media, content marketing, SEO and social media? The answer: implement customer lifetime value marketing into your […]

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What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a new law giving California residents greater control over their personal data being collected and sold. Businesses will soon feel the heat from the CCPA. While this privacy law was signed in 2018, enforcement begins January 1, 2020. The CCPA amends a 1972 California privacy law to include […]

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Meet Chad "Show Me the Data" Kirchner

Name: Chad Kirchner Position: Product Design and Research Manager What’s your average day like at Oneupweb? I research, go to meetings and help bring ideas to fruition. What’s your favorite blog and why? Bakadesuyo.com has answers to all your major existential questions, with science! What makes Traverse City appealing?  The pace of life. The friendly […]

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What to Do in Austin While at MITcon

If you’re like us, you’re eagerly preparing for the upcoming Marketing Information and Technology Conference (MITcon) hosted by the International Franchise Association. If it’s your first time in Austin, you might be wondering where to start. Austin has a reputation as a great food town and hub for music, and recently it was named one […]

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Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]

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Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

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Giving Back to Children In Our Community

JD Antosiak has been working with Oneupweb for a year and a half, he is a father of two and has been faithfully serving at Resurrection Life Church for almost 8 years. When I decided to switch jobs, it was more about culture, benefits and burnout than it was about money. My life looked different […]

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