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UX Design

Yee Haw, Y’all! It’s Time for UX Training from Texas

Rebecca West is Oneupweb’s UX Researcher. I recently had the privilege to attend user experience (UX) training in Austin, Texas offered by Nielson Norman Group (NNG). NNG pioneered many of the user experience research methods that are now industry-wide standard best practices. More than 40,000 UX and digital marketing professionals have attended NNG UX training […]

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Digital Summit Detroit Recap

You might have seen us there, or you might have seen it on our social media, but some members of the Oneupweb team traveled to the Digital Summit Detroit conference last week, the annual confab for digital marketing pros. This was our second year in a row where we sponsored a stage and had a […]

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monday marketing minutes

Beyond the Minute: How to Market a Boring Business

The best marketing campaigns are engaging and provide value to the user. This is true across all markets and all industries. Even when your business feels “boring,” you can still accomplish your marketing goals and make sure your content comes across as vibrant and informative. Boring Businesses Can Make a Lot of Money with Creative […]

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5 Ways to Win in a Zero-Click SERP

We’ve been saying it for years – Google is making it less likely for users to click through to a website. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but […]

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Back to Digital Summit Detroit in 2019 With Oneupweb

Ready for more awesome discussion from your favorite Michigan-based digital marketing company? Then you’re in luck because we’re headed back to Digital Summit Detroit this week, and we couldn’t be more excited. OK, but really, you remember last year when Dave Doran gave his amazing presentation on the marriage of SEO and PPC? I mean, […]

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a man, left, and woman explain what is content marketing

What is Content Marketing?

Hopefully you’ve gone and spent two minutes with Freddy and Gill this week, and if you haven’t, you should go check out the Monday Marketing Minute on “What is content marketing?” Gill and Freddy discuss some of the key reasons that brands use content marketing, like getting in front of and engaging your audience as […]

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What Oneupweb Did This Summer

Stephanie Miller is one of Oneupweb’s Content Marketing & SEO Project Managers I went to Lake Superior Provincial Park, north of Sault Ste. Marie in Ontario, twice this summer – once for backpacking and once for canoe camping. My boyfriend and I found camping spots overlooking Lake Superior and smaller inland lakes. We saw the […]

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breaking down the corporate marketing budget on a whiteboard

Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown

Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small […]

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The Importance of Employee Training Programs

JD Antosiak is a developer for Oneupweb. This is an introduction to a series where we highlight training Oneupweb team members have gone through to advance their careers and better serve our clients. “I don’t know …” As a new father, I used to cringe a little when my son would respond to a question […]

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Digital Marketing for Medical Professionals – 3 Tips to Get Started

It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals, […]

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The Healthcare Marketing Manual: A Ridiculously Comprehensive Guide to Digital Strategies, Trends and Ideas

Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated. […]

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how to use hashtags

On Which Social Media Platforms do Hashtags Work?

Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top […]

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