Resources Resources
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Developing a digital marketing strategy for your franchise business will allow you to connect and communicate with your audience, promote products and services, and boost sales. Your franchisor home office probably already provides you with the digital marketing tools you need. Learn how to use them all effectively! Many…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Thriving After Google’s Page Experience Algorithm Update
In early 2020, Google hinted that a major algorithm update was coming … sometime. The vague timing left some marketing teams and publishers shaking in their boots. But on November 10, 2020, we saw the official announcement that the Page Experience update would roll out in May 2021! The update will blend new Core Web…
Franchise Marketing Playbook
July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise Marketing Playbook now: Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local…
Google My Business Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google My Business (GMB) is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be. That’s because the conversion rate…
Gravity Forms to Pardot Integration
A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…
Cyber Security Information and Trends From Oneupweb and Safety Net
The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This data analytics glossary includes straightforward definitions for the Google Analytics terms and general digital marketing terms you should know. Get into it! Download a compact, pretty version right here….
A Marketing Plan Template to Start Your Year Right
With the new year right around the corner, our office is busy with strategic planning for our clients and our own business. We’re sure yours is too. In the flurry of meetings, reviews and holiday parties, don’t put your annual plan off till the last minute. Use our digital marketing plan template to prep for…
The Healthcare Marketing Manual: A Ridiculously Comprehensive Guide to Digital Strategies, Trends and Ideas
Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated….
The Practical Guide to Google Local Listings for Franchise Businesses
“If only I could get more traffic from Google … If only Google would take me out from under their thumb … If only I knew how much of my professional life would be catering to the whims strategic, user-centric updates of search engines … If only …” This guide does not provide insight into…
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…