Resources White Papers & Guides

Marketing And Strategy For Higher Education Institutions

Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn: How advancements in technology affect enrollment How changing your business model can offset cost How to identify your institution’s differentiators How to make your marketing efforts more holistic…

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The 3 Bedrock Principals For A Successful E-commerce Website

Is your website turning off customers? It’s time to make sure your e-commerce website is in top shape for the returning and potential customers! In this paper on creating a successful e-commerce site we cover: User experience User interface Social Media to promote sales Responsive design Tips to reduce shopping cart abandonment More!…

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Big Data: Making It Work For Marketing

What is “big data”? Is it just for big business? What advantage does it offer marketers? We answer those questions and more in this white paper. Our white paper on big data includes: Three myths surrounding big data Real-life applications Our five phase approach This paper is all about big data and how it applies…

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Is Strategy Your Missing Link?

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around. This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix. Highlights Include:…

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Social Commerce And Your E-commerce Strategy

Social Media is the new word of mouth Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space. This white paper discusses some of the problems marketers wrestle with when it comes down to deciding…

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Content Marketing And Today’s Pet Owner

Content marketing drives product demand This Oneupweb guide showcases the five steps to start a winning content marketing strategy that drives fast, measurable returns for your pet product. Whether you seek retail (B2B) partnerships or are hoping to sell direct to the consumer (or both), content marketing is the answer for business growth. Reach more…

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Healthcare Marketing: Lead Generation And Choosing The Right Marketing Partner

Healthcare is About Choices. When making healthcare decisions, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular health care system, lead generation has never been…

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What To Expect When You’re Expecting A Website (Re)Design

Get your free copy of What To Expect When You’re Expecting A Website Redesign The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an…

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Driving Inbound Leads Part 3: The Smartphone Era

Driving leads in the smartphone era Did you know the majority of web traffic is mobile? Is your inbound marketing stuck in “Desktop Mode”? Download this new whitepaper from Oneupweb and learn how inbound marketers are driving leads in the smartphone era….

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Driving Inbound Leads Part 2: Maintenance

Your content machine is purring. Now What? In this white paper, we continue our discussion from our previous white paper, Driving Inbound Leads Part 1: Agility. In it, we talked about the key components for revving your content curation machine and making sure that you had the team and communication assets to make it work. We continue…

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Driving Inbound Leads Part 1: Agility

Do you have an inbound marketing strategy? In this white paper, we discuss inbound marketing and how to drive inbound leads. This is the first in a series on this topic, and to begin—we’re going to talk content and the need to be agile. Highlights Include: 6 ways to expand your content creation 4 steps…

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3 Nonprofit Challenges Solved

Oneupweb attended BBCON and asked attendees, “As a nonprofit organization, what are the most challenging pain points you have with your marketing?” The nonprofit marketers we spoke with had a lot to say. This is why we compiled this guide. The free guide addresses some of the most talked-about pain points from the conference, including:…

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