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Director of Strategy
Dave transitioned from leading college students at Colorado State University to leading strategy for some of the country’s most dynamic brands, guiding Oneupweb clients into new ways of achieving success in today’s challenging marketing landscape. Dave has worked with clients across countless industries, including those specializing in healthcare, banking and specialty e-commerce.
Fernando Meza is the CEO of Oneupweb. He’s been privileged to work in media and marketing since 2000 and is an Emma Bowen Foundation alumnus. During his EBF Fellowship, Fernando worked for the marketing services department for ABC Entertainment while completing his degree in Strategic Marketing. After college, he spent six years in Los Angeles working for a creative agency in a variety of roles, ranging from Producer/Director to Post-Production to Music Supervisor, launching series television such as “Lost,” “Desperate Housewives” and “Extreme Makeover: Home Edition,” as well as co-branded campaigns between Disney Cable Networks Group Properties and Honda.
In 2009, Fernando moved to New York City; freelancing for cable network groups and creative agencies based in NYC and LA before pursuing a career in advertising. After five years of working with an amazing network of professionals on brands like HBO, Johnny Walker, Smirnoff, Puma and Prudential, Fernando accepted a position at Oneupweb, a digital marketing agency in Traverse City.
His earliest role at Oneupweb centered on research and strategic guidance in securing new business. After six months, Fernando was promoted to Account Executive and led new business development initiatives, securing over $1 million in new business his first year. In 2014, Fernando accepted the offer from the agency’s founder to acquire Oneupweb and become its CEO. Since said transition, he has repositioned an already successful agency into a company relevant to the new challenges that brands face in this digital age.
Throughout his career, Fernando learned that specific themes always triumph: Be Nice, Honest and Authentic; Stories Always Win; Amazing Creative Is Inspired by Amazing Strategy; and Teamwork Makes the Dream Work.
He serves his community as a board member for the Traverse City Chamber of Commerce and Northwest Michigan Health Services, a federally qualified health center.
Director of Paid Strategy
Shawn Finn is the Director of Paid Strategy at Oneupweb. He has more than seven years of digital marketing experience and prides himself on optimizing channel and campaign efficiencies that exceed client goals. Shawn’s team has created digital media strategies and managed campaigns for companies including Banfield Pet Hospital, Duke University’s Fuqua School of Business, Le Creuset and Neighborly Brands. Shawn has had the pleasure of speaking locally, helping small businesses in the region create/update Google My Business pages, and educating the Michigan Bankers Association on social media best practices.
After graduating with her bachelor’s degree in Advertising from Michigan State University, Ashley entered the agency world in Lansing as a media strategist and buyer. Here she worked on multiple traditional and mixed media accounts, developing strategy for local as well as national brands. She continued to grow her skill set while working at a HubSpot-certified agency and transitioning to the world of digital marketing.
Relocating to Traverse City in 2017 brought Ashley to Oneupweb where she currently works as an Account Manager and a certified HubSpot expert. Ashley also holds an Advanced Certificate in Bank Marketing. She has spoken at multiple events for the American Bankers Association, Traverse City SCORE and the Lansing HubSpot User Group.
Ashley loves helping brands and marketers grow their skills in inbound marketing, financial marketing, marketing strategy, content creation, SEO, and more! Connect with her on LinkedIn.
Director of SEO/Content Marketing
As Oneupweb’s Director of SEO and Content Marketing, Freddy Hunt has choreographed a program that turns to the sound of number crunching and keyboard clicking. A champion of data, Freddy believes every marketing decision should be informed by data, measured by data and adapted accordingly.
Freddy came to Oneupweb in 2014, transitioning from his role as digital content producer for KENS-5, the CBS affiliate in San Antonio, Texas. As a reformed journalist, Freddy has converted an entire team of strong writers into even stronger marketers.
During his tenure at Oneupweb, Freddy has been instrumental in developing several key products, including the Content Gap Analysis and the Online Content Calendar. He is a master of Google Analytics, report building, spreadsheet taming, technical SEO, recommending podcasts and knitting. When he’s not at work, he’s often spending time with his young family on the shores of Lake Michigan.
Freddy holds a bachelor’s degree from Bowling Green State University and an MBA in Marketing from Davenport University in Grand Rapids, Michigan. Connect with him on LinkedIn.