It’s easy to spend more time deciding on a restaurant than actually eating out. Because if you’re anything like me, the process involves Shaking my UrbanSpoon app, investigating reviews on my Yelp app, comparing those to Google Reviews, scanning deals on my Groupon app and then hitting the Chowhound discussion boards for Plan B and […]
If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]
How much mobile traffic does YouTube receive? The numbers may surprise you. In its most recent earnings call, Google reported 40% of YouTube traffic is now derived from mobile users—a figure that’s up 25% from 2012 and one that crushed the percentage of traffic the social media video giant saw from mobile users in 2011, […]
You’re invited! Join us for a free webinar: Responsive Design and Your Mobile Audience on Tuesday, November 5th, 2-3pm EST. 1.5 billion people use mobile devices to access the internet, and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Oneupweb’s Director […]
Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly […]
With all the advancements in technology it’s now easier than ever to host or attend a tailgate. A couple of my favorite apps are “Tailgate Scout” and “Last Call.”
Between this and more, you don’t have to look too far to realize that we are truly living in a golden age for mobility.
A few of the latest mobile happenings.
The two areas where I really see opportunity for mobile marketing in 2011 are loyalty and location based programs.
Coors Light runs several mobile and online promotions every year, typically as part of a multi-disciplinary campaign, but they put the most effort behind one of America’s biggest beer drinking holidays: The Super Bowl.
You shouldn’t lose sight of the potential that SMS holds as part of your tool set for facilitating interactions between users and your brand.
To steal the line from Justin Timber Lake playing Sean Parker in “The Social Network “, “A millions dollars is cool, but you know what’s even cooler? A billion.” I would say, “A Wi-Fi internet connection is cool, but you know what’s even cooler? Mobile internet.”