Healthcare Content Marketing

We provided Borgess with a comprehensive social strategy and editorial content calendar to drive awareness and engagement on Facebook and Twitter for a newly designed central health hub. Within two months after the launch of the Living Well, a Oneupweb designed site, there were 6,300 total sessions to the site, which came almost entirely from social channels.

Visit Living Well

Borgess’ Livingwell

One of West Michigan’s largest healthcare organizations.

Quick Facts

Deliverables

  • Infographics
  • Education Toolkit: Visual Guide
  • Blog Posts
  • Writer’s Guide
  • Editorial Content Calendar
  • Social Media Content Calendar

Audit & Analysis

  • Market Research Survey Analysis & Report
  • Category Brand Audit
  • Content Audit
  • Category Brand Audit: Social Media
  • Competitor Analysis
  • Customer Research
  • SEO Analysis & Reporting
  • Site Needs Analysis

Strategy

  • Content Strategy
  • CMS Best Practices
  • Keyword Research & Strategy

Bringing top-quality content to the forefront

Who Are Our Followers?

One of Western Michigan’s largest healthcare organizations, Borgess Health came to us for help better understanding their audience and for content marketing. When Borgess first engaged with us, we noticed several pain points, particularly:

  • Lack of clarity around their brand, brand voice, personas, content strategy, how to write for digital marketing, competitors, key differentiators
  • Lack of clear direction around how to make SEO-informed decisions around what content to create
  • A “Borgess Stories” website that did not achieve what they thought it should achieve, and a desire to update the site to be an online hub for people looking to “live well”

Health Hub and Resources

Over the course of our engagement, we designed and developed Borgess’s LivingWell site—a hub for their content marketing efforts. As well as, infographics and posts for the hub.