High Quality Campaigns

We currently manage the paid campaigns for 78 US retail locations. Year-over-year organic traffic to store landing pages increased 26% in Q4 2015. In addition, year-over-year ecommerce revenue by store landing page increased, with 148% more transactions in Q4.

Le Creuset

Le Creuset is the world’s most famous brand for high-quality cast iron cookware.

Quick Facts

Capabilities Used

Our Key Goals

  • Improve search placement for relevant terms.
  • Better utilize paid media for improved sales.

Quick Facts

  • Le Creuset has been in business since 1925.
  • We delivered ~500K visitors through paid in 2015, and over 60% of those were new visitors.
  • We helped drive over $1 million in sales.

Bringing visibility to a top quality brand 

Strategy

Le Creuset is the world’s most famous brand for high-quality cast iron cookware. As the modern cooking world continued to evolve, Le Creuset knew that they needed to stay in the forefront of their customers’ minds, as well as attract new customers. Oneupweb knew that the combination of organic and paid strategy would be our plan of action. Over the past four years, we have managed their local listings management, text ads in both Google and Bing and launched paid campaigns in Facebook.

Job Well Done

Because the holiday season is so crucial to the success of their business, we build up to it throughout the year and strategically hit it full force in Q4. We have continued to grow the Le Creuset account and were granted 20% budget increases and flexible spending year-over-year.